- Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?
Do you regularly review your Web traffic reports?
- Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?
- What are the top exit points from your site? Where are you losing conversions?
- Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?
- Do the search phrases for your site suggest ideas for new areas of business development?
© 2005 Philippa Gamse. All rights reserved.
Byline
Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. How "Emotionally Connected" is your site? Visit www.CyberSpeaker.com to find out. Philippa can be reached at (831) 465-0317 or pgamse@CyberSpeaker.com
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