The Top Seven Strategies for Website Success

Whether you’re concerned with business-to- business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed.

Otherwise, you risk missing opportunities, and not maximizing the return on your investment in your online presence.

If you haven’t visited your own Website for a while, look at it again in light of these questions:

1. Does your Website present an appropriate image of your company?
Marketers talk a lot about branding, and consistency of message. Does your company site reflect how you’d like your customers to feel about your business? Is it sophisticated, and professional looking? Does it speak directly to visitors in language that they’ll understand, and in ways that relate to their issues and needs?

Image is also about public relations. Publicity is a powerful marketing tool, and reporters are increasingly looking for stories and information online. Does your Website offer a media center? Does it offer comment on current events in your industry? Do you face up to the bad news, and spin it to your advantage?

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