The Top Seven Strategies for Website Success

2. Does your Website suggest potential for new or currently untapped markets?
In almost all the sites that I’ve consulted for, we’ve identified markets or audiences beyond the “real-world” customer base of the business.

This may be because the site extends the geographic reach of your marketing. If you have good content on your site, it may also be because visitors looking for your subject area find you in search engines, and come to read your articles and white papers.

Either way, if you find many “non-traditional” visitors to your site, you should assess whether they constitute a possible new market area for your business.

3. Does your Website suggest potential for new products or services?
A clear understanding of your visitor needs may also encourage you to consider new products or services. On the Web, bundling expertise into downloadable, for-sale content provides valuable new revenue streams for many businesses and non-profits.

You can find great clues for development ideas by tracking the keywords entered into your own site search engine. These show what visitors expect to find on your site – and therefore what they expect your company to offer.

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