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The Top Seven Strategies for Website Success

6. Does your Website integrate fully with your “real- world” activities and processes?
One of the most frustrating visitor experiences is to complete a form, an application, or to submit a search on your Website, only to receive an error message.

Customers want the security of an e-mailed purchase confirmation. They want to know that they’ll be taken off your mailing list quickly and without the need for multiple requests.

With the complexity of technology and programs today, sometimes a change to a seemingly unrelated system can wreak havoc. Do you regularly check all the input forms and processes on your site to ensure that no unexpected gremlins have crept in?

7. Does your Website provide you with a justifiable return on investment?
This is probably the most important question of the seven, and possibly also the most difficult.

That’s because the answer depends on a clear understanding of the goals of your site, both in direct financial terms, and in other less tangible benefits, such as name recognition.






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