Top Seven Ways to Tune up your Website

Hopefully your business is booming, or perhaps it's a little slower than usual. Either way, it's always a good time to take stock of what's working for you, and what needs some attention - including your Web site!

Here are my suggestions for a great tune-up audit - take a fresh look at your site and your promotional strategy with these pointers:

1. Is your site appealing to all your markets?

Do you have different potential buyers for different aspects of your products and services? Is there content on your site that’s designed for each of these? Have you considered whether your Web audience might be different from your traditional markets, and if so, whether you can exploit that?

2. Does your content engage your visitors?

Your site should be written from your visitors’ point of view, not yours. Does your home page clearly recognize why the reader might be there - what’s in it for them, and why they should care? What are the problems or issues that they might have, and how will you solve them?

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