Top Seven Ways to Tune up your Website

6. Do you have a diversified promotional strategy?

Don’t depend on free search engines to get you traffic. Are you exploring other ways of promoting your site - such as using your content and articles, advertising in e-zines, appending a signature file to your e-mail, regularly sending updates to your database, and ensuring that your traditional marketing is integrated with your online activities?

7. Are you reviewing your traffic analysis?

Last, but really key - your Website traffic reports will tell you what’s working and what isn’t. Without this information, you’re really shooting in the dark - what if you were to find that the majority of your hard-earned visitors never go beyond your home page?

This isn’t an exhaustive list, but it's a good start. I hope that your Web site passes the test!

© 2005 Philippa Gamse. All rights reserved.

Byline
Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. How "Emotionally Connected" is your site? Visit www.CyberSpeaker.com to find out. Philippa can be reached at (831) 465-0317 or pgamse@CyberSpeaker.com

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