Archive for August, 2011

postheadericon SEO – Where to start?

Search engine optimization is like pushing a heavy ball down a specific path.  Once you “get the ball rolling” so to speak, the momentum will help continue to push it forward.  However, when you are just starting out, it can be difficult to find your bearings.  The energy it takes to just get going past the point of inertia can seem daunting, so we’d like to take this time to give suggestions that anyone can do.

SEO can be an expanding spiral of growth if treated in the correct way.  The more people that visit your site, the better it will do in search engine rankings.  The better your site does in rankings, the more people will visit your site.  SEO strategies like keywords and video are all very important, but the main driving point in the beginning is just to get people to visit, and in this way it is fairly identical to marketing in the real world.

Friends Matter:

Sometimes it is who you know that counts.  Talk to your friends and recommend they go to your website.  Have them tell their friends about it.  Even if it only gets a few people to start visiting, it will create a trend.  While you are at it, talk to them about forming an online partnership.  We at ActiveNation have prided ourselves on linking to all of our clients websites, including Party Perfect, Diploma Company and Ross Locklear on our website, while they all have a link back to us on their website as their website developer/designer.  A link exchange, in which you put a link to your friend’s or client’s website on your own in return for them putting a link to your site on theirs, is a good way of increasing traffic to your site and is a free advertising tool.  The inbound link created on your friend’s site will also help to boost your website’s rankings.

Paper Pushers:

Once you have a website, put it everywhere.  On your advertisements, on your business cards, on the walls of your office for when people visit.  People are growing more an more used to using the internet for research on whatever company they are going to and one of the first websites they visit is the company’s own.  You can even use it to make your advertisement’s cheaper by ending with the words “Visit our website for more information.”  This means your advertisements are shorter and you are driving more people to your site, increasing your marketing reach and search rankings simultaneously.

Social Media Speaks Loudly:

These days, a large majority of the population has some social media account, be it twitter, facebook, or linkedin.  These allow you to post something for the whole world to see.  While creating your own page for your business can be helpful, it can also be detrimental if it is not constantly updated.  However, posting something on your personal account, such as a link to your website with a blurb like “Check out our new website” can be effective in driving online “friends” and visitors to your website.

postheadericon BBB Rankings

We’ve all seen the logo of the Better Business Bureau on some of our favorite sites.  They are the ones who will rate a compnay based on how well their service is and how they treat their customers.  Suffice it to say that some of the best companies we know are ranked highly by the BBB, and it shows on their website.

Some of ActiveNation’s clients, including Virginia Green Lawn Care and Party Perfect, have been ranked with an A+ ranking and are therefore entitled and encouraged to place the self-updating logo from the BBB on their website.  This logo serves a multi-faceted purpose in terms of website marketing, and it is important to look at the various values of using it.

From a purely customer-friendly point of view, the BBB is a well known and respected organization and their ranking system is trusted by many.  Just seeing that a business has an A+ ranking is a good enough reason for many potential clients to give that company a call.

However, it also serves an SEO purpose, in that by listing your website with the BBB creates an inward link to your website while the logo on your webpage will actually link to your company’s profile on the BBB’s own website.  That means that when someone goes through the BBB, they find you.  When they go through a search engine, they find you.  When they click the BBB link on your webpage, they find you again.

There are a variety of organizations that are similar to the BBB, but this goes to show the benefits of being a member of any one of them.

postheadericon ActiveNation Returns Better Than Ever

We’re Back!

To our loyal readers, ActiveNation proudly returns to this blog after our months of being away. While we apologize for our lack of posts over these last few months, we would like to assure all of our followers that we are back from our hiatus.

In these last few months, we have been busy transitioning after our recent acquisition by Data Control, LLC, a local Richmond based database programming company that has been partnered with ActiveNation many times over the past years when we have needed each others’ services.

Now, as the two companies have merged into one, we have become a more efficient well-oiled machine that is ready to serve all of your search engine optimization, search engine marketing, pay-per-click management, and website development and maintenance needs and desires, as well as a variety of other programming services through our new parent company.

 

Moving Forward:

While we have been away, the world has kept turning.  The internet never stops changing, and so we must always be vigilant in our attempt to stay on top of the newest in internet trends.  While there isn’t enough space in this blog to go into detail about all the changes that have taken place, we wanted to list some of the topics to be covered in the upcoming posts, if only to whet your appetite.

 

The World Goes Mobile:

Smartphones have become the name of the game in the market of the modern age.  The internet is no longer limited to big bulky desktops or laptops where a local ethernet jack is readily available.  All of the world’s information now rests literally in the palm of our hand, and we must be prepared to face it.

Google Plus: The New Facebook?

Google has finally decided to get into the social media game with their new platform, Google Plus.  How will this affect the way we do business?  Is this the wave of the future or a fad that will fade into the background as quickly and quietly as myspace has over the past few years?

QR: Decoding the Trend:

If you have seen the square barcodes around, you know that these days people are being directed to websites and advertising material even when they are not surfing the web.  You could be walking around the local art museum or shopping mall, see one of these qr codes, scan it into your smartphone, and suddenly you are looking at the company’s specialized website.  How do we utilize this new trend in all of our marketing ideas?

 

It’s All About The Future

These topics and more are only the beginning of the latest in internet trends.  Internet marketing has become a whole new ballgame, and as we continue along the never-ending path towards website marketing, it will only get more exciting as the technology continues to radically change the way we do business everyday.