postheadericon Could Skippable Ads Slow Down Internet Marketing?

Lately if you’ve watched one of your favorite shows online or a video on YouTube you’ll see an ad, or a few. Some of them are skippable, but some aren’t. These online ads can be great for advertisers but for the viewer maybe not so much since all we want to do is watch our program right? Light bulb! Well YouTube has come up with a new plan to provide a choice for viewers to watch a certain ad or skip the ad all together while at the same time the advertiser isn’t charged. So, worst case scenario: people skip all the ads. But what kind of an effect will this have on the advertisers? Will people really pay attention to the ads if you give them the option to view or not to view or will they just become obsolete?

This new feature is not just a feature, it has a name: True View. This system allows viewers the choice between watching an ad out of a selection of three or you can skip the ads all together. Or for longer streamed videos you can choose to watch the initial advertisement in the beginning of the video to avoid any “commercial breaks” during the stream. Now this may sound pretty cool for users considering they will have more control over what ads they watch and how many but how does this really affect the advertisers and the companies? Has anyone considered that? I mean after all we have to stick together! [Wink] If anything, hopefully this will provide motivation for marketers to think outside of the box and come up with fresh and creative ways to make viewers want to see their ads. But on the flip side advertisers will not be charged for non-viewed ads. Another positive theory is that brands may have an easier time measuring their online presence through the amount of views and behavioral trends among web users.

So this could go one of two ways, either really good or really bad. I guess only time will tell and we’ll just have to watch and see…literally.

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