postheadericon Getting off the Ground

For just about all of us, it has become obvious in the recent years that a website is an absolute must in the current day and age.  Any business selling any product or service needs to have an effective way of communicating to prospective and current clients who they are, what they can provide and how to contact them.  While the designs and technologies behind websites can range from a simple one page “brochure” to a multi-page, optimized “web 2.0” megasite, everyone needs some sort of website to promote their business and the sooner the better.

At this point, having a website is almost like a source of status.  If you find a business that doesn’t have a website, what does it make you think?  Either they are a brand new business, in which case they have not yet established any credibility, they have been around but don’t understand the new technologies, which would mean they are behind the times in marketing and may be as well in their products and services, or they don’t believe a website is necessary.  If they don’t believe a website is necessary in an age where the majority of research and information on a business comes from the internet, then they clearly do not understand modern-day clientele.

Once the website has been created and been taken live, the question becomes “how do we let people know about it?”  In some ways, it may seem pointless to promote a website, which is itself a marketing tool.  To use a form of marketing to promote another form of marketing is redundant, right?

Actually, it is the opposite.  Many historically successful advertising and marketing campaigns have utilized this very concept.  By directing clients from one form of marketing to another, you are creating a cycle, by which you are creating an intrinsic link between yourself and the client.  They see an advertisement about a product that leads them to your website, which gives them more information, which directs them to give your company a call, from which your sales representative provides further clarification and makes a sale.  The next time around, they may not need the advertisement, choosing to go right to the website and find out about your newest product.  They may choose to contact you directly.  You have become a source of information for them.

For that reason, as soon as you have a website, it should start appearing everywhere.  It should be on your trucks, billboards, tv ads, newspaper ads (for those that still use those), and ads on other websites.  Make a blog entry about your new website.  Make a facebook post to all of your friends.  Send an email blast to all of your clients, or even a direct mail campaign.  Do what ever you can, but make sure everybody you know is made aware of your new website.

This isn’t just for marketing purposes or the quick sale.  From a search engine optimization point of view, the more people visit your site, the more people respond to your facebook posts with ones of their own or right reviews of your website with a link to it, the better your website will rank in search engines.  This provides more visitors and more clients.  By continuing these efforts, they become multiplied in terms of their effectiveness, and your website, your brand, becomes the buzz of the industry.  This won’t happen over night, but it will happen if you are committed to it.

If you have read this article and think “I really do need a new website” or “I need help getting my new site promoted” I encourage you to check out our website at www.activenation.com.

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