postheadericon Online Shopping Outdoes Itself This Holiday Season

Black Friday has come and gone and the holiday season is almost done all together, so many wonder exactly how well did online business perform? Statistics have rolled in answering just the question and more. It’s evident that the internet, and social media specifically, have played a major role in the way web users communicate and shop, so how much of an impact did these methods actually make on this year’s holiday season compared to last year? Apparently this year online patrons increased business revenue by 16 percent compared to last year, by opting to research and shop online as opposed to in-store. In fact according to Coremetrics online, shoppers spent more this year with the average order total at $190.80 compared to last year’s $170.19 average transaction amount. That’s a pretty nice increase! PayPal even analyzed consumer spending during Thanksgiving Day and Black Friday and analyzed another big increase of overall 27% online spending compared to 2009.

This chart exemplifies which brands had a bigger buzz on Twitter and had high performances during Black Friday. Retail stores like Walmart and Apple performed exceptionally, taking the forefront in the running for brand activity during the holiday season. Even online charitable contributions increased from 2009 by 45% according to PayPal reports.

With the results of Black Friday and Thanksgiving Day sales and purchases one can only imagine how the years to come will outdo these current numbers. Is that people are getting hip to the idea of convenience and accessibility now. There was once a time where no one even knew how and where to begin with online shopping but with the help of social media and mobile advertising people is starting to get wiser and realize that this is the beginning of a new generation of consumer behavior and interaction. So now instead of trying to survive the hustle and bustle of getting up early just to be at your favorite store before everyone else, you can sleep in, enjoy your day without the hassle. The click of a mouse on your computer or a button on your phone, retail therapy will be so much sweeter.

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