postheadericon SEO – Where to start?

Search engine optimization is like pushing a heavy ball down a specific path.  Once you “get the ball rolling” so to speak, the momentum will help continue to push it forward.  However, when you are just starting out, it can be difficult to find your bearings.  The energy it takes to just get going past the point of inertia can seem daunting, so we’d like to take this time to give suggestions that anyone can do.

SEO can be an expanding spiral of growth if treated in the correct way.  The more people that visit your site, the better it will do in search engine rankings.  The better your site does in rankings, the more people will visit your site.  SEO strategies like keywords and video are all very important, but the main driving point in the beginning is just to get people to visit, and in this way it is fairly identical to marketing in the real world.

Friends Matter:

Sometimes it is who you know that counts.  Talk to your friends and recommend they go to your website.  Have them tell their friends about it.  Even if it only gets a few people to start visiting, it will create a trend.  While you are at it, talk to them about forming an online partnership.  We at ActiveNation have prided ourselves on linking to all of our clients websites, including Party Perfect, Diploma Company and Ross Locklear on our website, while they all have a link back to us on their website as their website developer/designer.  A link exchange, in which you put a link to your friend’s or client’s website on your own in return for them putting a link to your site on theirs, is a good way of increasing traffic to your site and is a free advertising tool.  The inbound link created on your friend’s site will also help to boost your website’s rankings.

Paper Pushers:

Once you have a website, put it everywhere.  On your advertisements, on your business cards, on the walls of your office for when people visit.  People are growing more an more used to using the internet for research on whatever company they are going to and one of the first websites they visit is the company’s own.  You can even use it to make your advertisement’s cheaper by ending with the words “Visit our website for more information.”  This means your advertisements are shorter and you are driving more people to your site, increasing your marketing reach and search rankings simultaneously.

Social Media Speaks Loudly:

These days, a large majority of the population has some social media account, be it twitter, facebook, or linkedin.  These allow you to post something for the whole world to see.  While creating your own page for your business can be helpful, it can also be detrimental if it is not constantly updated.  However, posting something on your personal account, such as a link to your website with a blurb like “Check out our new website” can be effective in driving online “friends” and visitors to your website.

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