Posts Tagged ‘ads’

postheadericon Super Bowl Ad Blitz

I know most people get excited when the Super Bowl comes around every year, mainly for the competition and the game itself. But for me, I get the most amped by the advertisements that will premier during the popular televised event. This year was no exception, especially after last year’s amusing and highly entertaining ad lineup. I anticipated a just-as-strong, if not stronger, lineup this year. So the question is, what was the best advertisement during the telecast? Was it any of the numerous and comical Doritos commercials? Did E -Trade keep us entertained while creating enough controversy again? Or did Chrysler take the crown with their ultra smooth and clever ads?

With that being said, Youtube has once again created the ad blitz contest gallery of Super Bowl ads that premiered the night of the big game. They’re asking for users to watch the ads and vote on their favorite one by February 14, 2011. According to the site, “The winning ad will receive ultimate video glory with YouTube homepage recognition on Feb 19th”. Voting will close at exactly 11:59 pm on the night of Feb. 14th so hurry and cast your vote!

I can’t wait to see which one will come out on top. I voted, in case you were wondering, and no I will not share who I voted for until the voting is closed and that’s that! I’d rather not influence anyone’s decision. Ha!

Go to the site below, cast your vote, and stay tuned to Feb. 19th to see which commercial made the Number 1 spot! We’ll make a post to announce the winner!

In the meantime, leave us a comment and share with us who you voted for. We love hearing  your input!

http://www.youtube.com/user/adblitz?feature=ticker

postheadericon Teens and Their Parents Determine Buying Trends

Targeting your audience can be challenging depending on your ideal consumer profile, but when it comes to determining teens and tween customers and their buying habits, naturally it’s not as complex as you would think. Teen buyers usually are pretty solid when it comes to knowing what products they want. Considering teens and tweens are pretty tech savvy, the internet naturally would be a great resource for them to make their purchases. But what exactly influences a teen to purchase a product or persuade their parents to make the purchase for them?

Usually teenagers are pretty set on what they want so they may not need to research so much into their favorite product since they’re pretty keen on the newest and hottest trends, especially with electronics. But what resources influence teens to attain information about their favorite products and to make their purchases? According to an eMarketer report, “two in five teens said online reviews influenced their computer product preferences, and 37% cited product websites”. So it seems as though teens pay attention to their web sources like online customer reviews, product websites, and online ads. In fact according to the “TeenFluence Survey” conducted by Harris Interactive on behalf of ConsumerSearch.com, ads were the second most common element that helped users to make their decision about a product or service.

A study by Mintel also found that the influence of online content becomes more important as kids enter their teenage years, you can also call this demographic the “tween” generation. “At the upper end of the age range, kids 9-11 are more likely to turn to more diverse resources for information, including online ads and social networking sites, while the younger kids, aged 6-8, have a stronger reliance on parents”. Not to mention word of mouth is definitely popular among this age group as kids like to “show and tell” their favorite products they possess or want to purchase. Teens usually know more about popular products and electronics than their parents do so usually the teen would influence the parent to make the purchase and the parent then researches the item through the web through customer reviews, website content, word of mouth and online advertisements also. And since tweens and teens may not have the income to make their purchases, it’s ultimately up to the parents to make the purchase.

It’s safe to say that the internet plays a major role when it comes to purchasing products, not just with adult users but more so with the newest generation of tech savvy teens and tweens. Would you agree with the report and their results?

postheadericon Top Ten Viral Ads of 2010

Now that we’re finally living in the year 2011, reports of what was “in” digitally last year are coming out of the woodwork; and when it comes to internet marketing, 2010 was big year for online ad viewing, posting and sharing! It seems as though television ads have inspired people to go online to review these popular advertisements and share them with their friends and family.

The numbers are in for the most popular television ads that gained viral popularity. So which ads made the top ten list for 2010?

Check out the countdown below and see if you’re favorite online ad made the top list!

Number 10: E-Trade Super Bowl

Number 9: Gillette Perfect Length

Number 8: Pepsi- Oh Africa

Number 7: Old Spice – The Return of The Man Your Man Could Smell Like

Number 6: DC Shoes- Gymkhana Three

Number 5: Nike – Write the Future

Numbe 4: Old Spice – The Man Your Man Could Smell Like

Number 3: Doritos – Crash The Super Bowl 2010

Number 2: Old Spice – Odor Blocker

And drumroll please….

The Number 1 viral ad of 2010 is:

Number 1: Old Spice – Responses

Top Ten via Advertising Age