Posts Tagged ‘advertise’

postheadericon Get Your Website Buzzin’

Businesses are constantly trying to figure out the best ways to generate traffic to their website. With so many different outlets and resources offered out there, there’s no doubt you can attract visitors to your site, but which factors are consistent and the most effective? Social Media is a great resource when it comes to targeting different demographics that fit your ideal consumer profile. You can narrow anyone down based on age, sex, gender, location of residence, etc. so that you know who will benefit from your services more as opposed to others who wouldn’t care. This is also a great outlet to share information about your company, advertise and promote your site, and even offer incentives, specials, etc. to your fans.  Social media is the latest craze right now and it doesn’t look like it will slow down anytime soon, so jump on the bandwagon and give it a try! Don’t be afraid to engage with your friends/fans either. Consumers and potential patrons want to know that you care and want to know that they have voice within your brand. A creative website name and creative content will surely earn you high marks when it comes to your visitor and gaining their interest. You want to be able to capture consumer attention from the beginning and convince them that your brand is like no other; in fact it’s better than the others. I like to call it “sweet talk”, tell your consumers not only what they want to hear, but what they need to hear. Be honest but also a little entertainment can go a long way too. You also want to make sure you stick in their memory so the next time they want to go back to your site; they can remember your name. If you’re not sure exactly how to draw people to your site, or which sources would be beneficial for your niche business the best thing you can do is hire an expert. As skilled professionals, they can offer you more insight to who you should target and how to generate traffic to your site based on your key demographic. Not only that, but experts like Active Nation can manage your social media pages for you, update your blogs and analyze your website statistics to predict and monitor visitor behavioral trends. This will help you to know what works for your company and what doesn’t. Frankly, I would advise you to at least consult with an internet marketing expert either way so that you can weigh all of your options and know the best approach for your company to garner web traffic. You want to not only just attract new users to your site, but you also want to keep them coming back. Research all of the possible resources out there and make it work!

postheadericon 2011 Internet Marketing Trend Watch

So the year is already almost over, and whew, how fast it came and went right? At the end of the year it’s only natural for people to become motivated and inspired to do things differently in the New Year that’s vastly approaching, and that even includes business marketing strategies. 2011 seems pretty promising with new digital marketing trends for brands to adopt in an effort to increase their performance and of course ultimately their ROI. Why don’t we just take a peek into some of the predicted trends that could possibly take over and maybe even change the way we use the internet to advertise, sell, and purchase?

  • The whole “engaging with your customers” revolution has begun, and I love that this is going to be more sought after by businesses. I’ve always been able to appreciate a company who actually shows interest in their customers and don’t just only see dollar signs. You can expect to see companies reaching out to consumers whether it is through social media, follow up phone calls and cards. When it comes down to it, it really does make a difference on whether your customer will remain loyal to your company or not. Often times consumers can become emotionally attached to a brand, and as we’ve mentioned before customers look for [other than the product and service quality] reliability and honesty when choosing a business to represent their needs.
  • Expect to also see an increase in mobile device use for advertising, email marketing, purchasing and many other web marketing tactics. We’ve already seen a glimpse into the evolution of the mobile phone with their apps for everything you can think of, but with accessibility to the World Wide Web and social media through your device, it’s only made it somewhat easier for companies to come up with new and innovative ways to market their target audiences on the go. This is not only smart but convenient.
  • Micro-blogging and blogging isn’t dead yet especially with sites like Facebook and Twitter who will continue to rule over every other social site, I’m sure. I think we can confirm now more than ever that social media isn’t going anywhere, so I’m expecting to see more social platforms develop and groundbreaking enhancements for how we use these social networks and how effective they can be from a business perspective. I do hope to see more companies [especially smaller ones] to join the social media world that already haven’t. These sources are not only outlets that will help company heads the opportunity to interact and engage with their customers but it’s also a creative outlet for businesses to win over consumers and promote their brand’s identity through their own management.
  • Search engines like Google, Yahoo and Bing will only continue to take over the web with new search improvements to make our search life more convenient and beneficial. In a constant battle to top each other and win over users, we can expect some changes that will probably merge with social media so that web users will eventually only need to go to one site to get their social fix and do some retail research all at the same time. Not to mention optimization of performance, conversion rates, and search engines with the integration of various online tools.
  • Prepare to also see a change in buying trends, consumers will research and shop online a whole lot more, especially during the holiday seasons. People are starting to realize that it’s no point in waking up at dawn just to be at a store to hopefully get the product you want. While it helps to physically be in front of that product or meet face to face with a consultant, new online approaches to these same factors have made it simpler and a lot more tempting to just sit in the comfort of your own home, on your own time and shop without long lines, traffic and to avoid stepping out in inclement weather conditions even. Just the click of a mouse will soon be able to handle everyone’s shopping desires. Imagine that!

While these are only a handful of trends, these are perhaps the heavy hitters and most important of the laundry list. It’s inevitable that there will be many digital marketing changes so it’s safe to say that we should expect more companies to jump on the bandwagon and reap the benefits of the endless opportunities the internet world has to offer for both the company and the consumer. I foresee a whole lot more convenience, creativity, and effort in the digital marketing realm. I don’t know about you, but I’m pretty excited to see what happens next!