Posts Tagged ‘advertisements’

postheadericon Teens and Their Parents Determine Buying Trends

Targeting your audience can be challenging depending on your ideal consumer profile, but when it comes to determining teens and tween customers and their buying habits, naturally it’s not as complex as you would think. Teen buyers usually are pretty solid when it comes to knowing what products they want. Considering teens and tweens are pretty tech savvy, the internet naturally would be a great resource for them to make their purchases. But what exactly influences a teen to purchase a product or persuade their parents to make the purchase for them?

Usually teenagers are pretty set on what they want so they may not need to research so much into their favorite product since they’re pretty keen on the newest and hottest trends, especially with electronics. But what resources influence teens to attain information about their favorite products and to make their purchases? According to an eMarketer report, “two in five teens said online reviews influenced their computer product preferences, and 37% cited product websites”. So it seems as though teens pay attention to their web sources like online customer reviews, product websites, and online ads. In fact according to the “TeenFluence Survey” conducted by Harris Interactive on behalf of ConsumerSearch.com, ads were the second most common element that helped users to make their decision about a product or service.

A study by Mintel also found that the influence of online content becomes more important as kids enter their teenage years, you can also call this demographic the “tween” generation. “At the upper end of the age range, kids 9-11 are more likely to turn to more diverse resources for information, including online ads and social networking sites, while the younger kids, aged 6-8, have a stronger reliance on parents”. Not to mention word of mouth is definitely popular among this age group as kids like to “show and tell” their favorite products they possess or want to purchase. Teens usually know more about popular products and electronics than their parents do so usually the teen would influence the parent to make the purchase and the parent then researches the item through the web through customer reviews, website content, word of mouth and online advertisements also. And since tweens and teens may not have the income to make their purchases, it’s ultimately up to the parents to make the purchase.

It’s safe to say that the internet plays a major role when it comes to purchasing products, not just with adult users but more so with the newest generation of tech savvy teens and tweens. Would you agree with the report and their results?

postheadericon Top Ten Viral Ads of 2010

Now that we’re finally living in the year 2011, reports of what was “in” digitally last year are coming out of the woodwork; and when it comes to internet marketing, 2010 was big year for online ad viewing, posting and sharing! It seems as though television ads have inspired people to go online to review these popular advertisements and share them with their friends and family.

The numbers are in for the most popular television ads that gained viral popularity. So which ads made the top ten list for 2010?

Check out the countdown below and see if you’re favorite online ad made the top list!

Number 10: E-Trade Super Bowl

Number 9: Gillette Perfect Length

Number 8: Pepsi- Oh Africa

Number 7: Old Spice – The Return of The Man Your Man Could Smell Like

Number 6: DC Shoes- Gymkhana Three

Number 5: Nike – Write the Future

Numbe 4: Old Spice – The Man Your Man Could Smell Like

Number 3: Doritos – Crash The Super Bowl 2010

Number 2: Old Spice – Odor Blocker

And drumroll please….

The Number 1 viral ad of 2010 is:

Number 1: Old Spice – Responses

Top Ten via Advertising Age

postheadericon Internet Marketing Shouldn’t Be Boring, Right?

When you think of internet marketing or any type of marketing you automatically think of the words tedious and boring, right? Well who says marketing should be boring? I mean the tedious aspect is pretty inevitable but that doesn’t mean it should be so blah. In fact I think the internet is what has made marketing, in general, fun especially in this new era of the digital world that is being lead by the success of social media and networking. Let’s not forget the realization that there are multiple companies out there selling the same products and are after the same objectives. You want consumers to be able to differentiate your brand from your competitors because honestly competition has become steeper thanks to the budget friendly and convenient opportunities provided by viral marketing. So how can we make internet marketing hip with these viral tools we’ve been introduced to in this generation? Well there are a few tweaks to your marketing campaign that can make it a little more appetizing to the eyes of your consumers and may spark an interest in your business rather than your competitors’.

The top reasons users venture the World Wide Web is to research, shop, network, sell products, and of course entertainment.  We all know that social media is the biggest player in the marketing game but it’s not as effective if you don’t utilize it to your benefit and the right way. When I say the right way I mean in a way that will keep your fans, potential consumers and loyal customers intrigued. We always stress quality content anytime social media is mentioned but it is pretty essential if you expect a successful online campaign.

Fun and exciting updates that will benefit your consumers and entertain them is key. After all anyone can broadcast information about their products, including your competition, so that’s why it’s significant to do it in a way that will not only provide your fans with information but will also connect to them and will also relate to them on even a personal level. By producing creative brand advertisements that pertain a message regarding something serious or entertaining that your customers can relate to is a sure win. Universal issues like economic status and natural disasters that effect masses of people show that you aren’t just trying to sell them something but that you are genuine about your message. Incorporating humor or attractive visuals are what also make ads fun and entertaining. By incorporating pictures, graphs, diagrams and videos, you’ll grab the attention of your visual learners and give them something to look forward to, other than words on a page. This works especially when it comes to blogging considering you’re not limited to a certain amount of characters like Facebook and Twitter.

Another way to make content building creative and fun is with Voice Recognition Software. Sometimes you may find yourself with writers block and staring at your blank document without an idea as to how you will get the right words on the page. Sometimes it’s easier to talk about something than it is to write it. With Voice Recognition Software you can record your ideas by simply talking about them, it’s a conversational tone which can be more effective when it comes to connecting with your audience. Not to mention it’s a much faster way to spew out content for your post. An hour or two of blog posting can be condensed down to 20 minutes just like that!

You can also try video blogging, also known as vlogging. This gives your viewers a sense of security when they can put a face to the brand; it also reaches them on a personal level and can be fun for whoever is doing the vlogging since you’re connecting with your audience. Who doesn’t like to not just talk but show their excitement about new products and specials while convincing users to come to trust your brand over the others.  Personally, when a sales rep or anyone who is trying to sell me something is exemplifies their enthusiasm about the product through their voice and expressions it becomes contagious and more than likely will generate a sales lead.

YouTube is a prime example of vlogging and how impactful it can become. You can post videos to your company blogs and of course generate interaction from your fans. Having a great voice and knowing how to present information on video blogs is also something to keep in mind, because again you want to keep your visitors interested in your business just like with any other platform so you will need someone who is passionate and isn’t shy in order to get the message across creatively and adequately.

Providing an outlet for customer feedback is a great way to interact with your customers and make it fun for both parties.  When consumers feel like they have a voice on a certain platform that is relevant to their lifestyle they will definitely use it.  This will also give your audience something to look forward to and can be fulfilling for you, especially if you’re actually interacting with them through forums and discussion boards. Mobile marketing is becoming more and more popular as carriers are making it easier to conduct it. Before you know it you will be able to see ads throughout various features and apps on mobile devices, which is pretty cool. You will grab the attention of the recipient no matter where they are and it’s convenient for them to take advantage of your offer whether they initially needed it or if it’s because you reminded them [wink].  It’s like advertising on the go. This is probably more fun for the advertisers and more convenient for the consumers if anything.

Internet marketing and marketing overall doesn’t have to be such a “snore-fest” as long as you are taking the right approach to these new digital tools that we’ve been seeing everywhere. If there’s only one thing you remember, it’s creative content building. You can never go wrong by producing quality content that is both entertaining and informative. Research your platform options and what is relevant to what your brand stands for and that’s a good recipe for a successful internet marketing campaign.

postheadericon Marketing & Advertising: Know the Difference

Advertising and marketing are commonly perceived to be one in the same, but this is a misconception. While there are similarities between the two, no doubt, there are differences as well. So how do you know if you’re running a marketing campaign and not just an advertising campaign? Well there are a few factors that separate the two into their own entities while still supporting each other within a campaign to reach the same objective.

For starters, advertising is the presentation of a product while marketing is the process that introduces the product or service to the public. Advertising is only a step in the process of marketing and marketing takes time. It’s a never ending campaign of advertisements, press releases, social influences and more, while advertising is the placement of ads and banners presented through print, television, radio, the World Wide Web, and other sorts of media. The goal for ads is to lure a target of consumers by persuasion to what the company is trying to sell. There is much more detailed and continuous planning, strategizing, measuring, designing, predicting, and targeting that comes along with marketing. To sum it up, marketing is an evolving complex process that is constant and should be consistent.

With marketing it’s not just about advertising but you also tend to study behaviors of consumers, measure company performance levels, and at the end of it all bring awareness and social responsibility to your brand in the most positive light. Marketing can really make or break a company compared to advertising. When you advertise a product and generate sales from that ad, your objective is automatically accomplished whereas marketing is continuous even after a purchase has been made. You want to connect with your consumers and maintain a relationship with them.  After all a successful business thrives off of loyal customers who will return repeatedly for services, which means you will constantly have to keep them interested and convince them to refer you and share your information to their friends and family above your competitors while trying to acquire the trust of new consumers. The best way to think about it is advertising is a component of the broader picture which is marketing.

The goal of advertising and marketing is to bring awareness to a brand or product in order to achieve the company’s objectives. While advertising is just one of the many steps in marketing it is vital nonetheless, though too often people are confused by the two. It’s pretty simple, if marketing was a pie, advertising would only be one slice out of many. What a delicious way to think about it!