Posts Tagged ‘blog’

postheadericon Internet Marketing Shouldn’t Be Boring, Right?

When you think of internet marketing or any type of marketing you automatically think of the words tedious and boring, right? Well who says marketing should be boring? I mean the tedious aspect is pretty inevitable but that doesn’t mean it should be so blah. In fact I think the internet is what has made marketing, in general, fun especially in this new era of the digital world that is being lead by the success of social media and networking. Let’s not forget the realization that there are multiple companies out there selling the same products and are after the same objectives. You want consumers to be able to differentiate your brand from your competitors because honestly competition has become steeper thanks to the budget friendly and convenient opportunities provided by viral marketing. So how can we make internet marketing hip with these viral tools we’ve been introduced to in this generation? Well there are a few tweaks to your marketing campaign that can make it a little more appetizing to the eyes of your consumers and may spark an interest in your business rather than your competitors’.

The top reasons users venture the World Wide Web is to research, shop, network, sell products, and of course entertainment.  We all know that social media is the biggest player in the marketing game but it’s not as effective if you don’t utilize it to your benefit and the right way. When I say the right way I mean in a way that will keep your fans, potential consumers and loyal customers intrigued. We always stress quality content anytime social media is mentioned but it is pretty essential if you expect a successful online campaign.

Fun and exciting updates that will benefit your consumers and entertain them is key. After all anyone can broadcast information about their products, including your competition, so that’s why it’s significant to do it in a way that will not only provide your fans with information but will also connect to them and will also relate to them on even a personal level. By producing creative brand advertisements that pertain a message regarding something serious or entertaining that your customers can relate to is a sure win. Universal issues like economic status and natural disasters that effect masses of people show that you aren’t just trying to sell them something but that you are genuine about your message. Incorporating humor or attractive visuals are what also make ads fun and entertaining. By incorporating pictures, graphs, diagrams and videos, you’ll grab the attention of your visual learners and give them something to look forward to, other than words on a page. This works especially when it comes to blogging considering you’re not limited to a certain amount of characters like Facebook and Twitter.

Another way to make content building creative and fun is with Voice Recognition Software. Sometimes you may find yourself with writers block and staring at your blank document without an idea as to how you will get the right words on the page. Sometimes it’s easier to talk about something than it is to write it. With Voice Recognition Software you can record your ideas by simply talking about them, it’s a conversational tone which can be more effective when it comes to connecting with your audience. Not to mention it’s a much faster way to spew out content for your post. An hour or two of blog posting can be condensed down to 20 minutes just like that!

You can also try video blogging, also known as vlogging. This gives your viewers a sense of security when they can put a face to the brand; it also reaches them on a personal level and can be fun for whoever is doing the vlogging since you’re connecting with your audience. Who doesn’t like to not just talk but show their excitement about new products and specials while convincing users to come to trust your brand over the others.  Personally, when a sales rep or anyone who is trying to sell me something is exemplifies their enthusiasm about the product through their voice and expressions it becomes contagious and more than likely will generate a sales lead.

YouTube is a prime example of vlogging and how impactful it can become. You can post videos to your company blogs and of course generate interaction from your fans. Having a great voice and knowing how to present information on video blogs is also something to keep in mind, because again you want to keep your visitors interested in your business just like with any other platform so you will need someone who is passionate and isn’t shy in order to get the message across creatively and adequately.

Providing an outlet for customer feedback is a great way to interact with your customers and make it fun for both parties.  When consumers feel like they have a voice on a certain platform that is relevant to their lifestyle they will definitely use it.  This will also give your audience something to look forward to and can be fulfilling for you, especially if you’re actually interacting with them through forums and discussion boards. Mobile marketing is becoming more and more popular as carriers are making it easier to conduct it. Before you know it you will be able to see ads throughout various features and apps on mobile devices, which is pretty cool. You will grab the attention of the recipient no matter where they are and it’s convenient for them to take advantage of your offer whether they initially needed it or if it’s because you reminded them [wink].  It’s like advertising on the go. This is probably more fun for the advertisers and more convenient for the consumers if anything.

Internet marketing and marketing overall doesn’t have to be such a “snore-fest” as long as you are taking the right approach to these new digital tools that we’ve been seeing everywhere. If there’s only one thing you remember, it’s creative content building. You can never go wrong by producing quality content that is both entertaining and informative. Research your platform options and what is relevant to what your brand stands for and that’s a good recipe for a successful internet marketing campaign.

postheadericon Corporate Blogging 101

It seems that everyone has a blog these days; whether the reasoning be leisure, cause related, or business driven, you can’t deny the fact that the blogosphere is growing more and more populated. With that being said, if you’re a company in hopes of creating a blog to bring in potential clientele or even to just get an idea of consumer opinions and reviews, you should consider these pointers on blogging and make sure your blog isn’t just another, well…blog. You want to make sure that blogging will benefit your company and that it’s effective to your internet marketing campaign.

Know Your Role.

So first and foremost, does your company even need a blog? Would your company benefit from blogging and will people be interested in what you have to say or even sell? These are all important questions to ask yourself when considering corporate blogging. What will you talk about and will your consumers be able to relate to what you are saying? The blogosphere is pretty versatile, so it’s pretty important to know your place in the blog world. There are plenty of competing companies out there with blogs so it’s a good thing to check out the competition to see how effective their blog site is and figure out how you can contribute to the competition.

Identify Your Audience.

Profiling your target audience and getting to know your readers is a significant step in identifying your platform in the blogosphere. Who are you talking to? What can they benefit from your writing? The whole goal of having a corporate blog is to reach out to consumers in hopes of reaching your company’s objectives. With that being said, you don’t want to compose a blog directed to just anyone, you want to reach a target market of people who will actually benefit from the products or services you’re sharing with them. This in return will provide you with relevant and concrete sales leads from consumers who actually need what you’re offering.

Interact and Engage.

One of the greatest perks from maintaining a company blog is that you actually get to interact with your site visitors. You can get a better idea of what they’re looking for, what about your blog or company they like/dislike, their reviews of your products and information you’ve posted and much more. Even creating enough buzz could result in users sharing your blog’s content with others may generate more followers and potential patrons.

Look Good and Talk the Talk.

Organizing and editing your blog’s content regularly will automatically eliminate and prevent most site performance issues. It is important to add some visuals that will attract your users because  let’s face it, some people are more visual learners and would rather watch a video or look at a diagram than to read a lot of words describing the same information. And who wouldn’t want to look at a few demonstrations of the blog’s content? Adding some videos and images can be effective and helpful, but you must ensure that your blog is not cluttered with these “accessories”. Any graphics, images, hyperlinks, and special effects to your blog should be clean and not overpowering. No one wants to visit a blog that has a slow loading time because there are images and crazy looking fonts that intimidate and sabotage their visit. This is a big turn off to any web user when trying to retrieve information about something important to them.

Make sure that whatever you write is creative, relevant and enticing. The more you ignite visitors the more likely they will return to your site, share your content with others, and provide consumer feedback. Tagging your keywords from posts and adding links can also boost a high SEO ranking, so make sure that is incorporated with blog posting as well.

Make your blog name, titles of posts and subtitles attention grabbing. With an interesting blog name you can automatically grab the attention of a user and create a differentiation between you and your competition. This notion also works with the titles of your blog posts.

Blogging can be pretty effective as long as you have all of the right tools and plan your strategy wisely. As long as people out there can benefit from reading your blog and as long as you make it worth reading, you really can’t go wrong.