Posts Tagged ‘consumer feedback’

postheadericon Corporate Blogging 101

It seems that everyone has a blog these days; whether the reasoning be leisure, cause related, or business driven, you can’t deny the fact that the blogosphere is growing more and more populated. With that being said, if you’re a company in hopes of creating a blog to bring in potential clientele or even to just get an idea of consumer opinions and reviews, you should consider these pointers on blogging and make sure your blog isn’t just another, well…blog. You want to make sure that blogging will benefit your company and that it’s effective to your internet marketing campaign.

Know Your Role.

So first and foremost, does your company even need a blog? Would your company benefit from blogging and will people be interested in what you have to say or even sell? These are all important questions to ask yourself when considering corporate blogging. What will you talk about and will your consumers be able to relate to what you are saying? The blogosphere is pretty versatile, so it’s pretty important to know your place in the blog world. There are plenty of competing companies out there with blogs so it’s a good thing to check out the competition to see how effective their blog site is and figure out how you can contribute to the competition.

Identify Your Audience.

Profiling your target audience and getting to know your readers is a significant step in identifying your platform in the blogosphere. Who are you talking to? What can they benefit from your writing? The whole goal of having a corporate blog is to reach out to consumers in hopes of reaching your company’s objectives. With that being said, you don’t want to compose a blog directed to just anyone, you want to reach a target market of people who will actually benefit from the products or services you’re sharing with them. This in return will provide you with relevant and concrete sales leads from consumers who actually need what you’re offering.

Interact and Engage.

One of the greatest perks from maintaining a company blog is that you actually get to interact with your site visitors. You can get a better idea of what they’re looking for, what about your blog or company they like/dislike, their reviews of your products and information you’ve posted and much more. Even creating enough buzz could result in users sharing your blog’s content with others may generate more followers and potential patrons.

Look Good and Talk the Talk.

Organizing and editing your blog’s content regularly will automatically eliminate and prevent most site performance issues. It is important to add some visuals that will attract your users because  let’s face it, some people are more visual learners and would rather watch a video or look at a diagram than to read a lot of words describing the same information. And who wouldn’t want to look at a few demonstrations of the blog’s content? Adding some videos and images can be effective and helpful, but you must ensure that your blog is not cluttered with these “accessories”. Any graphics, images, hyperlinks, and special effects to your blog should be clean and not overpowering. No one wants to visit a blog that has a slow loading time because there are images and crazy looking fonts that intimidate and sabotage their visit. This is a big turn off to any web user when trying to retrieve information about something important to them.

Make sure that whatever you write is creative, relevant and enticing. The more you ignite visitors the more likely they will return to your site, share your content with others, and provide consumer feedback. Tagging your keywords from posts and adding links can also boost a high SEO ranking, so make sure that is incorporated with blog posting as well.

Make your blog name, titles of posts and subtitles attention grabbing. With an interesting blog name you can automatically grab the attention of a user and create a differentiation between you and your competition. This notion also works with the titles of your blog posts.

Blogging can be pretty effective as long as you have all of the right tools and plan your strategy wisely. As long as people out there can benefit from reading your blog and as long as you make it worth reading, you really can’t go wrong.