Posts Tagged ‘Creative content’

postheadericon Make the Most of Email Marketing

Contrary to some beliefs email is still alive and well in the internet marketing world. It’s not so much about whether or not email marketing is effective, it’s how you utilize this tool that makes it beneficial or not. Knowing how to market through emails and newsletters just like any other method of marketing is only as powerful as you allow it to be. You should consider some of the following points so that you don’t make the mistakes of aimless email marketing.

Identifying your target audience is the first step to making email marketing work for your company’s benefit. When you know who you are targeting your message to, everything else will follow including the fact that it could save you time and even money while producing sales leads. Knowing your customer’s profile which consists of their wants and needs is pivotal. Once you’ve grasped their needs then you can know what approach to take when marketing to them through email. Even sending test emails may be a good way to help you to find your target and analyze responsiveness from your recipients.

Once you’ve figured out who you want to target your brand to, you can poll your visitors and find out what exactly they’re looking for and make sure they submit their email information. By asking for their input they feel like they have an important role in your company rather than just receiving another irrelevant spam email that will ultimately get deleted.

The content you produce is an important factor. Creative content is an attention grabber of course but even throw in some incentives for your audience. People love free stuff, and knowing that they can get something out of your email or newsletter can alone persuade them to read your message regularly and even become a loyal customer. Your words are what will ultimately sway them in your direction so make sure you have a convincing tone and let them know that it’s the best decision to come to your company for the best in what they need or want and why. Honesty, creativity, and just being genuine in your message will take you far.

Having an eye catching email or newsletter template is also vital. The appearance is the first thing recipients will see after all and will influence the reader to even want to get to know your brand and what you have to say. Bold and clean cut templates will give off a sophisticated and professional energy with a little bit of excitement mixed in.

Email marketing is cost effective and influential as long as you know how to use it to your company’s advantage. There are so many online tools out there for marketing your brand and email is one of those tools that is as effective but should be managed with care. You want to make sure you get your message out there to your target audience and continue to expand on your brand’s image and performance.

postheadericon Internet Marketing Shouldn’t Be Boring, Right?

When you think of internet marketing or any type of marketing you automatically think of the words tedious and boring, right? Well who says marketing should be boring? I mean the tedious aspect is pretty inevitable but that doesn’t mean it should be so blah. In fact I think the internet is what has made marketing, in general, fun especially in this new era of the digital world that is being lead by the success of social media and networking. Let’s not forget the realization that there are multiple companies out there selling the same products and are after the same objectives. You want consumers to be able to differentiate your brand from your competitors because honestly competition has become steeper thanks to the budget friendly and convenient opportunities provided by viral marketing. So how can we make internet marketing hip with these viral tools we’ve been introduced to in this generation? Well there are a few tweaks to your marketing campaign that can make it a little more appetizing to the eyes of your consumers and may spark an interest in your business rather than your competitors’.

The top reasons users venture the World Wide Web is to research, shop, network, sell products, and of course entertainment.  We all know that social media is the biggest player in the marketing game but it’s not as effective if you don’t utilize it to your benefit and the right way. When I say the right way I mean in a way that will keep your fans, potential consumers and loyal customers intrigued. We always stress quality content anytime social media is mentioned but it is pretty essential if you expect a successful online campaign.

Fun and exciting updates that will benefit your consumers and entertain them is key. After all anyone can broadcast information about their products, including your competition, so that’s why it’s significant to do it in a way that will not only provide your fans with information but will also connect to them and will also relate to them on even a personal level. By producing creative brand advertisements that pertain a message regarding something serious or entertaining that your customers can relate to is a sure win. Universal issues like economic status and natural disasters that effect masses of people show that you aren’t just trying to sell them something but that you are genuine about your message. Incorporating humor or attractive visuals are what also make ads fun and entertaining. By incorporating pictures, graphs, diagrams and videos, you’ll grab the attention of your visual learners and give them something to look forward to, other than words on a page. This works especially when it comes to blogging considering you’re not limited to a certain amount of characters like Facebook and Twitter.

Another way to make content building creative and fun is with Voice Recognition Software. Sometimes you may find yourself with writers block and staring at your blank document without an idea as to how you will get the right words on the page. Sometimes it’s easier to talk about something than it is to write it. With Voice Recognition Software you can record your ideas by simply talking about them, it’s a conversational tone which can be more effective when it comes to connecting with your audience. Not to mention it’s a much faster way to spew out content for your post. An hour or two of blog posting can be condensed down to 20 minutes just like that!

You can also try video blogging, also known as vlogging. This gives your viewers a sense of security when they can put a face to the brand; it also reaches them on a personal level and can be fun for whoever is doing the vlogging since you’re connecting with your audience. Who doesn’t like to not just talk but show their excitement about new products and specials while convincing users to come to trust your brand over the others.  Personally, when a sales rep or anyone who is trying to sell me something is exemplifies their enthusiasm about the product through their voice and expressions it becomes contagious and more than likely will generate a sales lead.

YouTube is a prime example of vlogging and how impactful it can become. You can post videos to your company blogs and of course generate interaction from your fans. Having a great voice and knowing how to present information on video blogs is also something to keep in mind, because again you want to keep your visitors interested in your business just like with any other platform so you will need someone who is passionate and isn’t shy in order to get the message across creatively and adequately.

Providing an outlet for customer feedback is a great way to interact with your customers and make it fun for both parties.  When consumers feel like they have a voice on a certain platform that is relevant to their lifestyle they will definitely use it.  This will also give your audience something to look forward to and can be fulfilling for you, especially if you’re actually interacting with them through forums and discussion boards. Mobile marketing is becoming more and more popular as carriers are making it easier to conduct it. Before you know it you will be able to see ads throughout various features and apps on mobile devices, which is pretty cool. You will grab the attention of the recipient no matter where they are and it’s convenient for them to take advantage of your offer whether they initially needed it or if it’s because you reminded them [wink].  It’s like advertising on the go. This is probably more fun for the advertisers and more convenient for the consumers if anything.

Internet marketing and marketing overall doesn’t have to be such a “snore-fest” as long as you are taking the right approach to these new digital tools that we’ve been seeing everywhere. If there’s only one thing you remember, it’s creative content building. You can never go wrong by producing quality content that is both entertaining and informative. Research your platform options and what is relevant to what your brand stands for and that’s a good recipe for a successful internet marketing campaign.