Posts Tagged ‘digital marketing’

postheadericon ActiveNation Returns Better Than Ever

We’re Back!

To our loyal readers, ActiveNation proudly returns to this blog after our months of being away. While we apologize for our lack of posts over these last few months, we would like to assure all of our followers that we are back from our hiatus.

In these last few months, we have been busy transitioning after our recent acquisition by Data Control, LLC, a local Richmond based database programming company that has been partnered with ActiveNation many times over the past years when we have needed each others’ services.

Now, as the two companies have merged into one, we have become a more efficient well-oiled machine that is ready to serve all of your search engine optimization, search engine marketing, pay-per-click management, and website development and maintenance needs and desires, as well as a variety of other programming services through our new parent company.

 

Moving Forward:

While we have been away, the world has kept turning.  The internet never stops changing, and so we must always be vigilant in our attempt to stay on top of the newest in internet trends.  While there isn’t enough space in this blog to go into detail about all the changes that have taken place, we wanted to list some of the topics to be covered in the upcoming posts, if only to whet your appetite.

 

The World Goes Mobile:

Smartphones have become the name of the game in the market of the modern age.  The internet is no longer limited to big bulky desktops or laptops where a local ethernet jack is readily available.  All of the world’s information now rests literally in the palm of our hand, and we must be prepared to face it.

Google Plus: The New Facebook?

Google has finally decided to get into the social media game with their new platform, Google Plus.  How will this affect the way we do business?  Is this the wave of the future or a fad that will fade into the background as quickly and quietly as myspace has over the past few years?

QR: Decoding the Trend:

If you have seen the square barcodes around, you know that these days people are being directed to websites and advertising material even when they are not surfing the web.  You could be walking around the local art museum or shopping mall, see one of these qr codes, scan it into your smartphone, and suddenly you are looking at the company’s specialized website.  How do we utilize this new trend in all of our marketing ideas?

 

It’s All About The Future

These topics and more are only the beginning of the latest in internet trends.  Internet marketing has become a whole new ballgame, and as we continue along the never-ending path towards website marketing, it will only get more exciting as the technology continues to radically change the way we do business everyday.

postheadericon 2011 Internet Marketing Trend Watch

So the year is already almost over, and whew, how fast it came and went right? At the end of the year it’s only natural for people to become motivated and inspired to do things differently in the New Year that’s vastly approaching, and that even includes business marketing strategies. 2011 seems pretty promising with new digital marketing trends for brands to adopt in an effort to increase their performance and of course ultimately their ROI. Why don’t we just take a peek into some of the predicted trends that could possibly take over and maybe even change the way we use the internet to advertise, sell, and purchase?

  • The whole “engaging with your customers” revolution has begun, and I love that this is going to be more sought after by businesses. I’ve always been able to appreciate a company who actually shows interest in their customers and don’t just only see dollar signs. You can expect to see companies reaching out to consumers whether it is through social media, follow up phone calls and cards. When it comes down to it, it really does make a difference on whether your customer will remain loyal to your company or not. Often times consumers can become emotionally attached to a brand, and as we’ve mentioned before customers look for [other than the product and service quality] reliability and honesty when choosing a business to represent their needs.
  • Expect to also see an increase in mobile device use for advertising, email marketing, purchasing and many other web marketing tactics. We’ve already seen a glimpse into the evolution of the mobile phone with their apps for everything you can think of, but with accessibility to the World Wide Web and social media through your device, it’s only made it somewhat easier for companies to come up with new and innovative ways to market their target audiences on the go. This is not only smart but convenient.
  • Micro-blogging and blogging isn’t dead yet especially with sites like Facebook and Twitter who will continue to rule over every other social site, I’m sure. I think we can confirm now more than ever that social media isn’t going anywhere, so I’m expecting to see more social platforms develop and groundbreaking enhancements for how we use these social networks and how effective they can be from a business perspective. I do hope to see more companies [especially smaller ones] to join the social media world that already haven’t. These sources are not only outlets that will help company heads the opportunity to interact and engage with their customers but it’s also a creative outlet for businesses to win over consumers and promote their brand’s identity through their own management.
  • Search engines like Google, Yahoo and Bing will only continue to take over the web with new search improvements to make our search life more convenient and beneficial. In a constant battle to top each other and win over users, we can expect some changes that will probably merge with social media so that web users will eventually only need to go to one site to get their social fix and do some retail research all at the same time. Not to mention optimization of performance, conversion rates, and search engines with the integration of various online tools.
  • Prepare to also see a change in buying trends, consumers will research and shop online a whole lot more, especially during the holiday seasons. People are starting to realize that it’s no point in waking up at dawn just to be at a store to hopefully get the product you want. While it helps to physically be in front of that product or meet face to face with a consultant, new online approaches to these same factors have made it simpler and a lot more tempting to just sit in the comfort of your own home, on your own time and shop without long lines, traffic and to avoid stepping out in inclement weather conditions even. Just the click of a mouse will soon be able to handle everyone’s shopping desires. Imagine that!

While these are only a handful of trends, these are perhaps the heavy hitters and most important of the laundry list. It’s inevitable that there will be many digital marketing changes so it’s safe to say that we should expect more companies to jump on the bandwagon and reap the benefits of the endless opportunities the internet world has to offer for both the company and the consumer. I foresee a whole lot more convenience, creativity, and effort in the digital marketing realm. I don’t know about you, but I’m pretty excited to see what happens next!

postheadericon Internet Marketing Trumps Traditional Marketing

So it’s pretty evident that technological advancements won’t be slowing down anytime soon or maybe ever. In fact, I’m sure we haven’t seen anything yet and as we move further and further away from the Dark Ages digital marketing is proving more effective and even preferred compared to traditional marketing. More and more we rely on technology to do almost, if not all of the work for us which is proving it’s effectiveness on the way we shop, sell, and advertise. There are quite a few ways marketing digitally has made campaigning for your company online easier and more accessible.

1. Cost Effective: I’m sure we can all agree that it doesn’t hurt to save a little money. The cost to advertise and market in a print ad or a television ad can definitely break your budget, which is where internet marketing saves the day. Internet marketing offers sources to market your company for an inexpensive rate and depending on the source, can even be free! Isn’t “free” such a great word? Whether it be pay-per-click advertising, social media marketing, or even hiring a professional to do all of the above, there’s no denying that at the end of the day you save more and you still get your message out there to the masses. If you compare the cost of printing ads in a newspaper as opposed to the expense [or non expense] of a social network or e-newsletter, you will see which method proves to be victorious.

2. Easily Measurable:  When you advertise your company digitally it’s easier to measure trends as opposed to putting faith into conventional advertising where results aren’t as immediate. You can measure the amount of people who visit your site, your social media pages, blogs, and any other internet marketing tools you may use. You can see everything from how many people click on your web links, viewed your page[s], what special offers were more popular, and even content they have shared from your company’s website. Through these measurements, it is also easier for you to interact with your fans and consumers considering you know who’s visiting your sites and again depending on the marketing source, you may also get insight on their needs and wants through their online comments and reviews.

3. Attaining Your Target Audience: Your target audience is a group of people that you market your products or services to based on their needs and wants. Basically, the people you know will buy your product. By knowing your target audience it makes your marketing campaign planning simpler and again easily measurable. Even if you don’t have an idea of whom your target audience is, online marketing can still assist in identifying your audience through tools like analytics and measurements. It is very difficult to find your target audience through traditional marketing considering it’s hard to measure who’s read or watched your ads and feedback isn’t as attainable.

4. Internet Marketing is a Consistent Source: When you market on the internet, it’s easy for people to find your company and services considering any content you put online is permanent. This means that fans and potential patrons can research and find your company based on specials, advertisements, and search engines anytime they want. Your company becomes more visible and it’s convenient that consumers can always search what they need and find your company to be a great match. Anything done in print can easily be tossed away and never be seen again, as well as television ads where you may see a commercial one minute and then the next minute it’s gone and you can’t go back to review it whenever you like.

These are only a handful of reasons why big and small businesses are jumping on the internet marketing bandwagon. While there are so many benefits from switching from traditional marketing to internet there are still some that haven’t jumped on the bandwagon yet. But eventually we all will have to face the music; internet marketing is King.