Posts Tagged ‘digital world.’

postheadericon ActiveNation Returns Better Than Ever

We’re Back!

To our loyal readers, ActiveNation proudly returns to this blog after our months of being away. While we apologize for our lack of posts over these last few months, we would like to assure all of our followers that we are back from our hiatus.

In these last few months, we have been busy transitioning after our recent acquisition by Data Control, LLC, a local Richmond based database programming company that has been partnered with ActiveNation many times over the past years when we have needed each others’ services.

Now, as the two companies have merged into one, we have become a more efficient well-oiled machine that is ready to serve all of your search engine optimization, search engine marketing, pay-per-click management, and website development and maintenance needs and desires, as well as a variety of other programming services through our new parent company.

 

Moving Forward:

While we have been away, the world has kept turning.  The internet never stops changing, and so we must always be vigilant in our attempt to stay on top of the newest in internet trends.  While there isn’t enough space in this blog to go into detail about all the changes that have taken place, we wanted to list some of the topics to be covered in the upcoming posts, if only to whet your appetite.

 

The World Goes Mobile:

Smartphones have become the name of the game in the market of the modern age.  The internet is no longer limited to big bulky desktops or laptops where a local ethernet jack is readily available.  All of the world’s information now rests literally in the palm of our hand, and we must be prepared to face it.

Google Plus: The New Facebook?

Google has finally decided to get into the social media game with their new platform, Google Plus.  How will this affect the way we do business?  Is this the wave of the future or a fad that will fade into the background as quickly and quietly as myspace has over the past few years?

QR: Decoding the Trend:

If you have seen the square barcodes around, you know that these days people are being directed to websites and advertising material even when they are not surfing the web.  You could be walking around the local art museum or shopping mall, see one of these qr codes, scan it into your smartphone, and suddenly you are looking at the company’s specialized website.  How do we utilize this new trend in all of our marketing ideas?

 

It’s All About The Future

These topics and more are only the beginning of the latest in internet trends.  Internet marketing has become a whole new ballgame, and as we continue along the never-ending path towards website marketing, it will only get more exciting as the technology continues to radically change the way we do business everyday.

postheadericon Internet Marketing Shouldn’t Be Boring, Right?

When you think of internet marketing or any type of marketing you automatically think of the words tedious and boring, right? Well who says marketing should be boring? I mean the tedious aspect is pretty inevitable but that doesn’t mean it should be so blah. In fact I think the internet is what has made marketing, in general, fun especially in this new era of the digital world that is being lead by the success of social media and networking. Let’s not forget the realization that there are multiple companies out there selling the same products and are after the same objectives. You want consumers to be able to differentiate your brand from your competitors because honestly competition has become steeper thanks to the budget friendly and convenient opportunities provided by viral marketing. So how can we make internet marketing hip with these viral tools we’ve been introduced to in this generation? Well there are a few tweaks to your marketing campaign that can make it a little more appetizing to the eyes of your consumers and may spark an interest in your business rather than your competitors’.

The top reasons users venture the World Wide Web is to research, shop, network, sell products, and of course entertainment.  We all know that social media is the biggest player in the marketing game but it’s not as effective if you don’t utilize it to your benefit and the right way. When I say the right way I mean in a way that will keep your fans, potential consumers and loyal customers intrigued. We always stress quality content anytime social media is mentioned but it is pretty essential if you expect a successful online campaign.

Fun and exciting updates that will benefit your consumers and entertain them is key. After all anyone can broadcast information about their products, including your competition, so that’s why it’s significant to do it in a way that will not only provide your fans with information but will also connect to them and will also relate to them on even a personal level. By producing creative brand advertisements that pertain a message regarding something serious or entertaining that your customers can relate to is a sure win. Universal issues like economic status and natural disasters that effect masses of people show that you aren’t just trying to sell them something but that you are genuine about your message. Incorporating humor or attractive visuals are what also make ads fun and entertaining. By incorporating pictures, graphs, diagrams and videos, you’ll grab the attention of your visual learners and give them something to look forward to, other than words on a page. This works especially when it comes to blogging considering you’re not limited to a certain amount of characters like Facebook and Twitter.

Another way to make content building creative and fun is with Voice Recognition Software. Sometimes you may find yourself with writers block and staring at your blank document without an idea as to how you will get the right words on the page. Sometimes it’s easier to talk about something than it is to write it. With Voice Recognition Software you can record your ideas by simply talking about them, it’s a conversational tone which can be more effective when it comes to connecting with your audience. Not to mention it’s a much faster way to spew out content for your post. An hour or two of blog posting can be condensed down to 20 minutes just like that!

You can also try video blogging, also known as vlogging. This gives your viewers a sense of security when they can put a face to the brand; it also reaches them on a personal level and can be fun for whoever is doing the vlogging since you’re connecting with your audience. Who doesn’t like to not just talk but show their excitement about new products and specials while convincing users to come to trust your brand over the others.  Personally, when a sales rep or anyone who is trying to sell me something is exemplifies their enthusiasm about the product through their voice and expressions it becomes contagious and more than likely will generate a sales lead.

YouTube is a prime example of vlogging and how impactful it can become. You can post videos to your company blogs and of course generate interaction from your fans. Having a great voice and knowing how to present information on video blogs is also something to keep in mind, because again you want to keep your visitors interested in your business just like with any other platform so you will need someone who is passionate and isn’t shy in order to get the message across creatively and adequately.

Providing an outlet for customer feedback is a great way to interact with your customers and make it fun for both parties.  When consumers feel like they have a voice on a certain platform that is relevant to their lifestyle they will definitely use it.  This will also give your audience something to look forward to and can be fulfilling for you, especially if you’re actually interacting with them through forums and discussion boards. Mobile marketing is becoming more and more popular as carriers are making it easier to conduct it. Before you know it you will be able to see ads throughout various features and apps on mobile devices, which is pretty cool. You will grab the attention of the recipient no matter where they are and it’s convenient for them to take advantage of your offer whether they initially needed it or if it’s because you reminded them [wink].  It’s like advertising on the go. This is probably more fun for the advertisers and more convenient for the consumers if anything.

Internet marketing and marketing overall doesn’t have to be such a “snore-fest” as long as you are taking the right approach to these new digital tools that we’ve been seeing everywhere. If there’s only one thing you remember, it’s creative content building. You can never go wrong by producing quality content that is both entertaining and informative. Research your platform options and what is relevant to what your brand stands for and that’s a good recipe for a successful internet marketing campaign.

postheadericon Choosing the RIGHT SEO Company for You

Internet marketing is evolving more and more and businesses are constantly trying to catch up with the digital enhancements that frequently occur. There are many effective online marketing tools out there but that doesn’t mean effective for everyone

How do you know which marketing tools are the right ones for your online marketing campaign? How do you use them for your company’s benefit? These are only a few of the many questions companies ask themselves when trying to develop an internet marketing campaign. I mean, let’s face it, traditional marketing isn’t the same anymore and it doesn’t help that we are finding ourselves growing in a digital world. So it’s only natural that we would throw the traditions out the window and convert to a new generation of sales leads. With all of that being said, businesses, small and large, naturally would rather have a professional guide them to ensure a successful marketing campaign for the company. The only thing is, knowing which SEO company is right for your business.

Know your companies objectives. If you have a plan for your marketing campaign, then you’ve already conquered the first step. Knowing what you want and how you want to get there will help you determine which SEO company is right for you considering you will know what to look for and what to expect from a professional. You should always have a strategy for your campaign so that you don’t lose your target goal in the mix of digital marketing lingo and confusing advice that you may not need.

Research is everything. It’s wise to research the company you are looking into so that you get as much background information as possible. After all, you want to make sure you can trust the company.  Check their website and portfolios to see some of their previous work so you will have examples of their performance and even their work ethic. Also, ask them about their reviews, feedback and if they have any references. Do they have any success stories on their website or anywhere for your viewing? It’s important to see any interaction from their previous or current clients so that you know they are worthy of your trust and your money. You also can’t go wrong asking the people that you trust for their references.

Find out what they can do for you. It’s always wise to ask as many questions as you can think of. You can call in a consultation or you can meet in person to ask the tough questions you really want answers to. Asking questions like, “How can you provide a high SEO ranking for my company?” or “How long have you been providing optimization for businesses?” can steer you in the right direction in finding out their process and methods for helping your company reach your marketing objectives. Also requesting proposals are the best way to go. This should give you all the information and all the answers you will need to help make your decision on whether that SEO Company is right for you.

So as you see, hiring a professional SEO company to handle your internet marketing campaign can be pretty beneficial, rather than going it independently. Now finding the right SEO Company for your business is the challenging part. As long as you have a clear marketing plan and you trust your gut you can only find the best to meet what you need.

postheadericon The Crystal Ball of Internet Marketing

What Does the Future of Internet Marketing Hold?

It’s no secret that internet marketing has proved victorious over traditional marketing and has increased brand awareness for businesses. But what does the future hold for business internet marketing campaigns? We know it’s prevalent now but will it always be this way and how?

With the creation of budget friendly online marketing tools such as Search Engine Optimization, Pay-Per-Click, Social Media, etc., it’s no surprise that companies are jumping on the bandwagon and taking their marketing campaigns viral. Not only has internet marketing provided a relief in the financial pockets of CEOs all over, the digital world has offered a more effective and convenient way to reach out to mass consumers without breaking a sweat. No longer will we live in the Stone Age of traditional marketing but instead we should expect to see enhancements of what we’ve already gotten a sample of, from the digital marketing world.

Social Media has definitely paved the way for the future of web interactivity amongst users.  With sites like Facebook, Twitter, and Blogs you can’t deny that they, amongst other social sites, have set the bar for what the future may hold not only for consumers and web users but for businesses as well. Now, I usually don’t like to use the word never, but in this case; marketing campaigns will never be the same again.

Facebook, Twitter, LinkedIn, MySpace and Blogs can only make us anticipate so many different possibilities for how social media could advance, but for the benefits of marketing and advertising is another story. I’m guessing we can see more direct connectivity between company websites and their social media pages, when I say that I mean we just may start to see websites and social pages collaborate into one site.  Can you picture that? Imagine having a company site where you have members, fans, or followers and they can interact with the company and each other through comments, likes, links, videos and other methods of sharing. You’ll only need to visit one site to get their facebook, twitter, blog, website all at one time. Pretty cool huh?  With sites like these and future advancements, brand awareness and social image will more than likely be easier to develop and maintain. It’ll be much easier to keep track of client requests and reviews while also offering feedback more conveniently.

Perhaps another form of progression in the marketing world would be mobile advertising and marketing. We’re seeing mobile devices advance more and more and it’s pretty exciting to think about. Mobile devices will not only be just a tool for communication but also a source for marketing, shopping, and sharing. Consumers can just go to their hand-held device whenever they want to search for a business, product, video, etc. Newsletters and email marketing could also excel their performance through mobility considering people are continuously connecting their email to their mobile phones so that they don’t miss out on anything when they’re on the go. Now imagine ads and such within those applications. Not to mention mobile phone service providers will continue to find ways to make phones more user friendly which both consumers and marketers can benefit from.

Search engines will also face big changes, I predict. Searching, just like mobile devices, will become more user friendly, faster, and cleaner. All in all search, will be a lot more convenient for web users. For instance, Yahoo recently has enhanced an image search and applied a pane module that allows users to flip through different types of information regarding what they’re searching for. Basically users get a preview of all forms of social marketing that site or subject matter has to offer all at one time. I can only imagine how much improvement we can expect to see with enhancements like this with major search engines like Yahoo, Google, and Bing. Perhaps we can see a preview to a website regarding our keywords in the search engines? That would be pretty cool! Or maybe even a voice activated search where you don’t even have to type anything, just use your voice to guide your search through your mobile phone and computer. We also can’t rule out a possibility of a new search engine debuting sometime within the next decade. Even one more powerful and popular than Google?! Yikes!

So as we see there are some pretty key elements when it comes to predicting the future of internet marketing. Social media has definitely set the tone for the expansion of marketing possibilities and will be the leader for future advancements when it comes to corporate marketing campaigns. Who would’ve thought business could be so hip? We should not forget though, that word of mouth will never die out. It’s the best form of marketing there is, or at least that’s what I think. You can never go wrong from having positive buzz about your company and sharing will only become more popular as we see the web make it much easier to accomplish that. With all of the possibilities out there in the digital world,  it’s inevitable for business competition to become much more stiff, and I can only see internet marketing working for, rather than against, your company’s campaign. I think it’s pretty safe to say that internet marketing isn’t going anywhere, in fact, it’s moving faster than ever and it’s future is looking better than ever.