Posts Tagged ‘digital’

postheadericon How You Doin’ Twitter?

While Facebook is the reigning King of social media, it may need to make some room for another social network that’s gaining some momentum in the interactive race.  It’s no secret that Twitter has become an online phenomenon, I mean who doesn’t wake up first thing in the morning and check their Twitter time-line to see what they missed during their hours of slumber? It’s almost calming to know that much activity can still go on even when you’re not a part of it at that moment. It’s like the social network that never sleeps. But I digress…

Recently the Pew Research Center and the eMarketer conducted surveys and studies regarding Twitter’s current status in the digital world and have even made predictions regarding Twitter’s future. So how do you think the site did? I’ve included some of their statistics that may exhibit some astounding and surprising information about where the site currently is and where it could be in just a matter of a year.  Are we ready to turn over the crown to Twitter eventually?

One thing that can definitely be said is that Twitter is on a roll when it comes to overall earned revenue and even predicted increases in the network’s 2011 ad revenue. Just last year Twitter generated $45 million and is expected to make a huge jump by over $100 million this year.

The Pew Research Center has analyzed the typical Twitter user and their behavior when using the social site. Surprisingly despite the success Twitter has seen and will continue to see in ad spending, the percentages for the demographics that utilize the service were slimmer than I had imagined. In fact it seems that even though there are millions of people that sign up for the online social service only 8% of online adults said they do use Twitter, with 2% doing so on a typical day. The survey also exemplified that 74% of American adults are Internet users, which means that the Twitter cohort amounts to 6% of the entire adult population.

I would’ve thought those numbers would be bigger. But in due time I can only imagine how much these figures will increase within the next couple of years, especially considering the predictions being made regarding Twitter’s successful ad revenues and increasingly amount of accounts being opened each year. In fact at least 100 million accounts were opened just in the year 2010. Can you imagine by 2014 or 2015?

All we can say is stay tuned and keep a close observation on the evolution of social media. I have a feeling that these social networks will not only change the face of the internet and how we use it, but may even change the world. Imagine that.

postheadericon Top Ten Viral Ads of 2010

Now that we’re finally living in the year 2011, reports of what was “in” digitally last year are coming out of the woodwork; and when it comes to internet marketing, 2010 was big year for online ad viewing, posting and sharing! It seems as though television ads have inspired people to go online to review these popular advertisements and share them with their friends and family.

The numbers are in for the most popular television ads that gained viral popularity. So which ads made the top ten list for 2010?

Check out the countdown below and see if you’re favorite online ad made the top list!

Number 10: E-Trade Super Bowl

Number 9: Gillette Perfect Length

Number 8: Pepsi- Oh Africa

Number 7: Old Spice – The Return of The Man Your Man Could Smell Like

Number 6: DC Shoes- Gymkhana Three

Number 5: Nike – Write the Future

Numbe 4: Old Spice – The Man Your Man Could Smell Like

Number 3: Doritos – Crash The Super Bowl 2010

Number 2: Old Spice – Odor Blocker

And drumroll please….

The Number 1 viral ad of 2010 is:

Number 1: Old Spice – Responses

Top Ten via Advertising Age

postheadericon Time Names Mark Zuckerberg “Person of the Year”

Mark Zuckerberg is no doubt the most powerful person in social media and the most interesting person of 2010, or at least that’s what Time magazine thinks. This year they bestowed 26 year old former Harvard student and Facebook founder Mark Zuckerberg with the honor of being named Person of the Year. With the release of the highly successful movie “The Social Network”, which is based on Zuckerberg and his controversial journey to create the social site, and after Facebook reached its 500 million members mark this past summer, I agree with Time magazine.

I think it’s safe to say that things haven’t been the same since Zuckerberg introduced us all to Facebook, and then naturally came the beginning of a beautiful digital and social revolution. With the overwhelmingly positive and socially addictive outcome of Facebook, you still can’t help but to ask, “Where would the internet world be if we didn’t’ have Facebook, or any social media platforms for that matter”?

Six years ago Mark Zuckerberg created Facebook, an addictive and socially influential social networking site from his college dorm room. Of course then it was titled “The Facebook”. Unless you’ve been living under a rock for the past 6 or 7 years, you have seen and heard about Facebook when you turn on the TV, listen to the radio, open a newspaper and of course search the web. And even those of you out there that have yet to obtain an account with the most popular social media site [Must I remind you about its 500 plus million members?] to date, it’s a pretty good chance you still know all about the site and its influence on our generation.

While some of us may have their own reasons to agree or disagree with Time’s choice to make Mark Zuckerberg “Person of the Year”, the magazine shares with its readers their exact reason and motivation for honoring him with the title:

“For connecting more than half a billion people and mapping the social relations among them (something that has never been done before); for creating a new system of exchanging information that has become both indispensable and sometimes a little scary; and finally, for changing how we all live our lives in ways that are innovative and even optimistic, Mark Elliot Zuckerberg is TIME’s 2010 Person of the Year.”

With such a popular site of close to 600 million “friends” who share their life experiences and most cherished moments like births, deaths, photos, breakups and even make ups, it’s no doubt that Facebook has transitioned from a simple social site built for us to connect with others to becoming a lifestyle for so many. It is the second most visited site worldwide [Behind Google] and users spend over 700 billion minutes per month visiting the site! See what I mean by it being “addictive”?

And in case any of you were wondering just how successful Zuckerberg has become after the launch of his monster of a creation, we’ll put it to you in dollar terms, his personal fortune has soared to 6.9 billion this year and the company itself is worth $23 billion! Not too bad Mr. Zuckerberg, not too bad at all.

Do you agree with Time magazine’s decision?