Posts Tagged ‘high SEO ranking’

postheadericon SEO – Where to start?

Search engine optimization is like pushing a heavy ball down a specific path.  Once you “get the ball rolling” so to speak, the momentum will help continue to push it forward.  However, when you are just starting out, it can be difficult to find your bearings.  The energy it takes to just get going past the point of inertia can seem daunting, so we’d like to take this time to give suggestions that anyone can do.

SEO can be an expanding spiral of growth if treated in the correct way.  The more people that visit your site, the better it will do in search engine rankings.  The better your site does in rankings, the more people will visit your site.  SEO strategies like keywords and video are all very important, but the main driving point in the beginning is just to get people to visit, and in this way it is fairly identical to marketing in the real world.

Friends Matter:

Sometimes it is who you know that counts.  Talk to your friends and recommend they go to your website.  Have them tell their friends about it.  Even if it only gets a few people to start visiting, it will create a trend.  While you are at it, talk to them about forming an online partnership.  We at ActiveNation have prided ourselves on linking to all of our clients websites, including Party Perfect, Diploma Company and Ross Locklear on our website, while they all have a link back to us on their website as their website developer/designer.  A link exchange, in which you put a link to your friend’s or client’s website on your own in return for them putting a link to your site on theirs, is a good way of increasing traffic to your site and is a free advertising tool.  The inbound link created on your friend’s site will also help to boost your website’s rankings.

Paper Pushers:

Once you have a website, put it everywhere.  On your advertisements, on your business cards, on the walls of your office for when people visit.  People are growing more an more used to using the internet for research on whatever company they are going to and one of the first websites they visit is the company’s own.  You can even use it to make your advertisement’s cheaper by ending with the words “Visit our website for more information.”  This means your advertisements are shorter and you are driving more people to your site, increasing your marketing reach and search rankings simultaneously.

Social Media Speaks Loudly:

These days, a large majority of the population has some social media account, be it twitter, facebook, or linkedin.  These allow you to post something for the whole world to see.  While creating your own page for your business can be helpful, it can also be detrimental if it is not constantly updated.  However, posting something on your personal account, such as a link to your website with a blurb like “Check out our new website” can be effective in driving online “friends” and visitors to your website.

postheadericon BBB Rankings

We’ve all seen the logo of the Better Business Bureau on some of our favorite sites.  They are the ones who will rate a compnay based on how well their service is and how they treat their customers.  Suffice it to say that some of the best companies we know are ranked highly by the BBB, and it shows on their website.

Some of ActiveNation’s clients, including Virginia Green Lawn Care and Party Perfect, have been ranked with an A+ ranking and are therefore entitled and encouraged to place the self-updating logo from the BBB on their website.  This logo serves a multi-faceted purpose in terms of website marketing, and it is important to look at the various values of using it.

From a purely customer-friendly point of view, the BBB is a well known and respected organization and their ranking system is trusted by many.  Just seeing that a business has an A+ ranking is a good enough reason for many potential clients to give that company a call.

However, it also serves an SEO purpose, in that by listing your website with the BBB creates an inward link to your website while the logo on your webpage will actually link to your company’s profile on the BBB’s own website.  That means that when someone goes through the BBB, they find you.  When they go through a search engine, they find you.  When they click the BBB link on your webpage, they find you again.

There are a variety of organizations that are similar to the BBB, but this goes to show the benefits of being a member of any one of them.

postheadericon Choosing the RIGHT SEO Company for You

Internet marketing is evolving more and more and businesses are constantly trying to catch up with the digital enhancements that frequently occur. There are many effective online marketing tools out there but that doesn’t mean effective for everyone

How do you know which marketing tools are the right ones for your online marketing campaign? How do you use them for your company’s benefit? These are only a few of the many questions companies ask themselves when trying to develop an internet marketing campaign. I mean, let’s face it, traditional marketing isn’t the same anymore and it doesn’t help that we are finding ourselves growing in a digital world. So it’s only natural that we would throw the traditions out the window and convert to a new generation of sales leads. With all of that being said, businesses, small and large, naturally would rather have a professional guide them to ensure a successful marketing campaign for the company. The only thing is, knowing which SEO company is right for your business.

Know your companies objectives. If you have a plan for your marketing campaign, then you’ve already conquered the first step. Knowing what you want and how you want to get there will help you determine which SEO company is right for you considering you will know what to look for and what to expect from a professional. You should always have a strategy for your campaign so that you don’t lose your target goal in the mix of digital marketing lingo and confusing advice that you may not need.

Research is everything. It’s wise to research the company you are looking into so that you get as much background information as possible. After all, you want to make sure you can trust the company.  Check their website and portfolios to see some of their previous work so you will have examples of their performance and even their work ethic. Also, ask them about their reviews, feedback and if they have any references. Do they have any success stories on their website or anywhere for your viewing? It’s important to see any interaction from their previous or current clients so that you know they are worthy of your trust and your money. You also can’t go wrong asking the people that you trust for their references.

Find out what they can do for you. It’s always wise to ask as many questions as you can think of. You can call in a consultation or you can meet in person to ask the tough questions you really want answers to. Asking questions like, “How can you provide a high SEO ranking for my company?” or “How long have you been providing optimization for businesses?” can steer you in the right direction in finding out their process and methods for helping your company reach your marketing objectives. Also requesting proposals are the best way to go. This should give you all the information and all the answers you will need to help make your decision on whether that SEO Company is right for you.

So as you see, hiring a professional SEO company to handle your internet marketing campaign can be pretty beneficial, rather than going it independently. Now finding the right SEO Company for your business is the challenging part. As long as you have a clear marketing plan and you trust your gut you can only find the best to meet what you need.

postheadericon Corporate Blogging 101

It seems that everyone has a blog these days; whether the reasoning be leisure, cause related, or business driven, you can’t deny the fact that the blogosphere is growing more and more populated. With that being said, if you’re a company in hopes of creating a blog to bring in potential clientele or even to just get an idea of consumer opinions and reviews, you should consider these pointers on blogging and make sure your blog isn’t just another, well…blog. You want to make sure that blogging will benefit your company and that it’s effective to your internet marketing campaign.

Know Your Role.

So first and foremost, does your company even need a blog? Would your company benefit from blogging and will people be interested in what you have to say or even sell? These are all important questions to ask yourself when considering corporate blogging. What will you talk about and will your consumers be able to relate to what you are saying? The blogosphere is pretty versatile, so it’s pretty important to know your place in the blog world. There are plenty of competing companies out there with blogs so it’s a good thing to check out the competition to see how effective their blog site is and figure out how you can contribute to the competition.

Identify Your Audience.

Profiling your target audience and getting to know your readers is a significant step in identifying your platform in the blogosphere. Who are you talking to? What can they benefit from your writing? The whole goal of having a corporate blog is to reach out to consumers in hopes of reaching your company’s objectives. With that being said, you don’t want to compose a blog directed to just anyone, you want to reach a target market of people who will actually benefit from the products or services you’re sharing with them. This in return will provide you with relevant and concrete sales leads from consumers who actually need what you’re offering.

Interact and Engage.

One of the greatest perks from maintaining a company blog is that you actually get to interact with your site visitors. You can get a better idea of what they’re looking for, what about your blog or company they like/dislike, their reviews of your products and information you’ve posted and much more. Even creating enough buzz could result in users sharing your blog’s content with others may generate more followers and potential patrons.

Look Good and Talk the Talk.

Organizing and editing your blog’s content regularly will automatically eliminate and prevent most site performance issues. It is important to add some visuals that will attract your users because  let’s face it, some people are more visual learners and would rather watch a video or look at a diagram than to read a lot of words describing the same information. And who wouldn’t want to look at a few demonstrations of the blog’s content? Adding some videos and images can be effective and helpful, but you must ensure that your blog is not cluttered with these “accessories”. Any graphics, images, hyperlinks, and special effects to your blog should be clean and not overpowering. No one wants to visit a blog that has a slow loading time because there are images and crazy looking fonts that intimidate and sabotage their visit. This is a big turn off to any web user when trying to retrieve information about something important to them.

Make sure that whatever you write is creative, relevant and enticing. The more you ignite visitors the more likely they will return to your site, share your content with others, and provide consumer feedback. Tagging your keywords from posts and adding links can also boost a high SEO ranking, so make sure that is incorporated with blog posting as well.

Make your blog name, titles of posts and subtitles attention grabbing. With an interesting blog name you can automatically grab the attention of a user and create a differentiation between you and your competition. This notion also works with the titles of your blog posts.

Blogging can be pretty effective as long as you have all of the right tools and plan your strategy wisely. As long as people out there can benefit from reading your blog and as long as you make it worth reading, you really can’t go wrong.