Posts Tagged ‘internet marketing campaigns’

postheadericon The Crystal Ball of Internet Marketing

What Does the Future of Internet Marketing Hold?

It’s no secret that internet marketing has proved victorious over traditional marketing and has increased brand awareness for businesses. But what does the future hold for business internet marketing campaigns? We know it’s prevalent now but will it always be this way and how?

With the creation of budget friendly online marketing tools such as Search Engine Optimization, Pay-Per-Click, Social Media, etc., it’s no surprise that companies are jumping on the bandwagon and taking their marketing campaigns viral. Not only has internet marketing provided a relief in the financial pockets of CEOs all over, the digital world has offered a more effective and convenient way to reach out to mass consumers without breaking a sweat. No longer will we live in the Stone Age of traditional marketing but instead we should expect to see enhancements of what we’ve already gotten a sample of, from the digital marketing world.

Social Media has definitely paved the way for the future of web interactivity amongst users.  With sites like Facebook, Twitter, and Blogs you can’t deny that they, amongst other social sites, have set the bar for what the future may hold not only for consumers and web users but for businesses as well. Now, I usually don’t like to use the word never, but in this case; marketing campaigns will never be the same again.

Facebook, Twitter, LinkedIn, MySpace and Blogs can only make us anticipate so many different possibilities for how social media could advance, but for the benefits of marketing and advertising is another story. I’m guessing we can see more direct connectivity between company websites and their social media pages, when I say that I mean we just may start to see websites and social pages collaborate into one site.  Can you picture that? Imagine having a company site where you have members, fans, or followers and they can interact with the company and each other through comments, likes, links, videos and other methods of sharing. You’ll only need to visit one site to get their facebook, twitter, blog, website all at one time. Pretty cool huh?  With sites like these and future advancements, brand awareness and social image will more than likely be easier to develop and maintain. It’ll be much easier to keep track of client requests and reviews while also offering feedback more conveniently.

Perhaps another form of progression in the marketing world would be mobile advertising and marketing. We’re seeing mobile devices advance more and more and it’s pretty exciting to think about. Mobile devices will not only be just a tool for communication but also a source for marketing, shopping, and sharing. Consumers can just go to their hand-held device whenever they want to search for a business, product, video, etc. Newsletters and email marketing could also excel their performance through mobility considering people are continuously connecting their email to their mobile phones so that they don’t miss out on anything when they’re on the go. Now imagine ads and such within those applications. Not to mention mobile phone service providers will continue to find ways to make phones more user friendly which both consumers and marketers can benefit from.

Search engines will also face big changes, I predict. Searching, just like mobile devices, will become more user friendly, faster, and cleaner. All in all search, will be a lot more convenient for web users. For instance, Yahoo recently has enhanced an image search and applied a pane module that allows users to flip through different types of information regarding what they’re searching for. Basically users get a preview of all forms of social marketing that site or subject matter has to offer all at one time. I can only imagine how much improvement we can expect to see with enhancements like this with major search engines like Yahoo, Google, and Bing. Perhaps we can see a preview to a website regarding our keywords in the search engines? That would be pretty cool! Or maybe even a voice activated search where you don’t even have to type anything, just use your voice to guide your search through your mobile phone and computer. We also can’t rule out a possibility of a new search engine debuting sometime within the next decade. Even one more powerful and popular than Google?! Yikes!

So as we see there are some pretty key elements when it comes to predicting the future of internet marketing. Social media has definitely set the tone for the expansion of marketing possibilities and will be the leader for future advancements when it comes to corporate marketing campaigns. Who would’ve thought business could be so hip? We should not forget though, that word of mouth will never die out. It’s the best form of marketing there is, or at least that’s what I think. You can never go wrong from having positive buzz about your company and sharing will only become more popular as we see the web make it much easier to accomplish that. With all of the possibilities out there in the digital world,  it’s inevitable for business competition to become much more stiff, and I can only see internet marketing working for, rather than against, your company’s campaign. I think it’s pretty safe to say that internet marketing isn’t going anywhere, in fact, it’s moving faster than ever and it’s future is looking better than ever.

postheadericon Target and Maintain Your Website Audience

Ever so often companies who market their brands digitally are confused as to why certain aspects of optimization and/or social media marketing may not work for them. There are common mistakes that are made not only when it comes to identifying your target audience but also retaining any leads and consumers.  A lot of times this feeling of failure to maintain leads and potential patrons result from simply not knowing which market of consumers to target and not knowing how to market to maintain them. As it’s been said before, it’s great to receive new leads but maintaining the consumers you have and making sure they’re building a relationship with your brand is just as important.

One of the main reasons for missing the target audience mark is that the target hasn’t been quite identified specifically. Too many times businesses may get a little overzealous and think that marketing to any and everyone to cover all bases is the way to go, but not so much. You want quality leads that are relevant to what your company has to offer and you want consumers who will actually benefit from your service. The ideal scenario is to generate great sales leads that will provide longevity and loyal consumers as opposed to one time deals. You want to build relationships between your brand and patrons so that they won’t want to go to your competitors the next time around. Word of mouth is one of the most ancient and effective ways to receive new leads so it’s pretty important to maintain customers after the first sale so that they can also refer promising leads in your direction. When people find a brand that works for them they are usually pretty excited and want to spread the word!

Figuring out your target can be done through a series of questions you may have to ask yourself. A general first question to ask would be: What kind of consumer can benefit from my company’s products or services? You should try and create a profile for a typical consumer who would request your services which ultimately will define your target audience.

Another good way to figure out your intended audience is through measurements. Through measurements and analytics you can produce a profile for your company’s average consumer through page views, keyword searches, comments and reviews, content sharing, and much more. Basically you can find out your target consumers wants and needs by their requests and interests within your site and web pages. Measuring and monitoring is a continuous process that requires time and consistency so make sure you’re constantly analyzing your company’s web performance to produce leads, maintain customers, improve company internet performance, and to predict trends with your consumers.

Also, knowing how much information to share and knowing when content can be excessive is key. We like to call it content control. The content that you put out reflects your company so it’s important to have relevant and creative content that your site visitors can relate to. You also want to keep them wanting to know more about what your business can do for them. Once a consumer actually connects with a brand, they’re usually there to stay; hence the brand relationship.

All of this may seem simple but it’s more complex then you would think, which is why so many businesses can and have failed at internet marketing campaigns.