Posts Tagged ‘micro-blogging’

postheadericon 2011 Internet Marketing Trend Watch

So the year is already almost over, and whew, how fast it came and went right? At the end of the year it’s only natural for people to become motivated and inspired to do things differently in the New Year that’s vastly approaching, and that even includes business marketing strategies. 2011 seems pretty promising with new digital marketing trends for brands to adopt in an effort to increase their performance and of course ultimately their ROI. Why don’t we just take a peek into some of the predicted trends that could possibly take over and maybe even change the way we use the internet to advertise, sell, and purchase?

  • The whole “engaging with your customers” revolution has begun, and I love that this is going to be more sought after by businesses. I’ve always been able to appreciate a company who actually shows interest in their customers and don’t just only see dollar signs. You can expect to see companies reaching out to consumers whether it is through social media, follow up phone calls and cards. When it comes down to it, it really does make a difference on whether your customer will remain loyal to your company or not. Often times consumers can become emotionally attached to a brand, and as we’ve mentioned before customers look for [other than the product and service quality] reliability and honesty when choosing a business to represent their needs.
  • Expect to also see an increase in mobile device use for advertising, email marketing, purchasing and many other web marketing tactics. We’ve already seen a glimpse into the evolution of the mobile phone with their apps for everything you can think of, but with accessibility to the World Wide Web and social media through your device, it’s only made it somewhat easier for companies to come up with new and innovative ways to market their target audiences on the go. This is not only smart but convenient.
  • Micro-blogging and blogging isn’t dead yet especially with sites like Facebook and Twitter who will continue to rule over every other social site, I’m sure. I think we can confirm now more than ever that social media isn’t going anywhere, so I’m expecting to see more social platforms develop and groundbreaking enhancements for how we use these social networks and how effective they can be from a business perspective. I do hope to see more companies [especially smaller ones] to join the social media world that already haven’t. These sources are not only outlets that will help company heads the opportunity to interact and engage with their customers but it’s also a creative outlet for businesses to win over consumers and promote their brand’s identity through their own management.
  • Search engines like Google, Yahoo and Bing will only continue to take over the web with new search improvements to make our search life more convenient and beneficial. In a constant battle to top each other and win over users, we can expect some changes that will probably merge with social media so that web users will eventually only need to go to one site to get their social fix and do some retail research all at the same time. Not to mention optimization of performance, conversion rates, and search engines with the integration of various online tools.
  • Prepare to also see a change in buying trends, consumers will research and shop online a whole lot more, especially during the holiday seasons. People are starting to realize that it’s no point in waking up at dawn just to be at a store to hopefully get the product you want. While it helps to physically be in front of that product or meet face to face with a consultant, new online approaches to these same factors have made it simpler and a lot more tempting to just sit in the comfort of your own home, on your own time and shop without long lines, traffic and to avoid stepping out in inclement weather conditions even. Just the click of a mouse will soon be able to handle everyone’s shopping desires. Imagine that!

While these are only a handful of trends, these are perhaps the heavy hitters and most important of the laundry list. It’s inevitable that there will be many digital marketing changes so it’s safe to say that we should expect more companies to jump on the bandwagon and reap the benefits of the endless opportunities the internet world has to offer for both the company and the consumer. I foresee a whole lot more convenience, creativity, and effort in the digital marketing realm. I don’t know about you, but I’m pretty excited to see what happens next!