Posts Tagged ‘online ads’

postheadericon Teens and Their Parents Determine Buying Trends

Targeting your audience can be challenging depending on your ideal consumer profile, but when it comes to determining teens and tween customers and their buying habits, naturally it’s not as complex as you would think. Teen buyers usually are pretty solid when it comes to knowing what products they want. Considering teens and tweens are pretty tech savvy, the internet naturally would be a great resource for them to make their purchases. But what exactly influences a teen to purchase a product or persuade their parents to make the purchase for them?

Usually teenagers are pretty set on what they want so they may not need to research so much into their favorite product since they’re pretty keen on the newest and hottest trends, especially with electronics. But what resources influence teens to attain information about their favorite products and to make their purchases? According to an eMarketer report, “two in five teens said online reviews influenced their computer product preferences, and 37% cited product websites”. So it seems as though teens pay attention to their web sources like online customer reviews, product websites, and online ads. In fact according to the “TeenFluence Survey” conducted by Harris Interactive on behalf of ConsumerSearch.com, ads were the second most common element that helped users to make their decision about a product or service.

A study by Mintel also found that the influence of online content becomes more important as kids enter their teenage years, you can also call this demographic the “tween” generation. “At the upper end of the age range, kids 9-11 are more likely to turn to more diverse resources for information, including online ads and social networking sites, while the younger kids, aged 6-8, have a stronger reliance on parents”. Not to mention word of mouth is definitely popular among this age group as kids like to “show and tell” their favorite products they possess or want to purchase. Teens usually know more about popular products and electronics than their parents do so usually the teen would influence the parent to make the purchase and the parent then researches the item through the web through customer reviews, website content, word of mouth and online advertisements also. And since tweens and teens may not have the income to make their purchases, it’s ultimately up to the parents to make the purchase.

It’s safe to say that the internet plays a major role when it comes to purchasing products, not just with adult users but more so with the newest generation of tech savvy teens and tweens. Would you agree with the report and their results?

postheadericon Could Skippable Ads Slow Down Internet Marketing?

Lately if you’ve watched one of your favorite shows online or a video on YouTube you’ll see an ad, or a few. Some of them are skippable, but some aren’t. These online ads can be great for advertisers but for the viewer maybe not so much since all we want to do is watch our program right? Light bulb! Well YouTube has come up with a new plan to provide a choice for viewers to watch a certain ad or skip the ad all together while at the same time the advertiser isn’t charged. So, worst case scenario: people skip all the ads. But what kind of an effect will this have on the advertisers? Will people really pay attention to the ads if you give them the option to view or not to view or will they just become obsolete?

This new feature is not just a feature, it has a name: True View. This system allows viewers the choice between watching an ad out of a selection of three or you can skip the ads all together. Or for longer streamed videos you can choose to watch the initial advertisement in the beginning of the video to avoid any “commercial breaks” during the stream. Now this may sound pretty cool for users considering they will have more control over what ads they watch and how many but how does this really affect the advertisers and the companies? Has anyone considered that? I mean after all we have to stick together! [Wink] If anything, hopefully this will provide motivation for marketers to think outside of the box and come up with fresh and creative ways to make viewers want to see their ads. But on the flip side advertisers will not be charged for non-viewed ads. Another positive theory is that brands may have an easier time measuring their online presence through the amount of views and behavioral trends among web users.

So this could go one of two ways, either really good or really bad. I guess only time will tell and we’ll just have to watch and see…literally.