Posts Tagged ‘online marketing campaign’

postheadericon Choosing the RIGHT SEO Company for You

Internet marketing is evolving more and more and businesses are constantly trying to catch up with the digital enhancements that frequently occur. There are many effective online marketing tools out there but that doesn’t mean effective for everyone

How do you know which marketing tools are the right ones for your online marketing campaign? How do you use them for your company’s benefit? These are only a few of the many questions companies ask themselves when trying to develop an internet marketing campaign. I mean, let’s face it, traditional marketing isn’t the same anymore and it doesn’t help that we are finding ourselves growing in a digital world. So it’s only natural that we would throw the traditions out the window and convert to a new generation of sales leads. With all of that being said, businesses, small and large, naturally would rather have a professional guide them to ensure a successful marketing campaign for the company. The only thing is, knowing which SEO company is right for your business.

Know your companies objectives. If you have a plan for your marketing campaign, then you’ve already conquered the first step. Knowing what you want and how you want to get there will help you determine which SEO company is right for you considering you will know what to look for and what to expect from a professional. You should always have a strategy for your campaign so that you don’t lose your target goal in the mix of digital marketing lingo and confusing advice that you may not need.

Research is everything. It’s wise to research the company you are looking into so that you get as much background information as possible. After all, you want to make sure you can trust the company.  Check their website and portfolios to see some of their previous work so you will have examples of their performance and even their work ethic. Also, ask them about their reviews, feedback and if they have any references. Do they have any success stories on their website or anywhere for your viewing? It’s important to see any interaction from their previous or current clients so that you know they are worthy of your trust and your money. You also can’t go wrong asking the people that you trust for their references.

Find out what they can do for you. It’s always wise to ask as many questions as you can think of. You can call in a consultation or you can meet in person to ask the tough questions you really want answers to. Asking questions like, “How can you provide a high SEO ranking for my company?” or “How long have you been providing optimization for businesses?” can steer you in the right direction in finding out their process and methods for helping your company reach your marketing objectives. Also requesting proposals are the best way to go. This should give you all the information and all the answers you will need to help make your decision on whether that SEO Company is right for you.

So as you see, hiring a professional SEO company to handle your internet marketing campaign can be pretty beneficial, rather than going it independently. Now finding the right SEO Company for your business is the challenging part. As long as you have a clear marketing plan and you trust your gut you can only find the best to meet what you need.

postheadericon What is SEO – Search Engine Optimization?

Search engine optimization, or SEO, may seem like a foreign language to some, but it’s a term business owners should become familiar with.  SEO is a method of internet marketing that is used to help companies improve their website visibility by optimizing the site to rank high organically across all the major search engine results pages.  One of the main goals of SEO  is to have your site listed on the first page of all the major search engines when someone types specific keywords for the products or services you’re marketing  for.  When you type a keyword or phrase in a search engine you will find the top 10 results listed on the first page and the next 10 results on page 2 and so on and so forth.     The results you receive on the first page are seen as the best, most relevant results to your keyword or phrase, and to have the top rankings on that search engine; ultimately this is where you want to be because site visitors can become customers.  Being one of the  sites listed on the first page of one or more major search engine is highly favorable.  Remember, the more pages you cycle through the less relevant the results become to your initial search inquiry.

So how exactly does Search Engine Optimization work and who can utilize this technique?  Well, you can research SEO and try to go at it alone, but it can be a time consuming ordeal, so it is recommended that you utilize a SEO company to take care of the process for you.  Not to mention, it’s wise that you work with an internet marketing consultant first to get a professional opinion about whether or not your site needs an SEO overhaul and the best way to use it to your advantage.  Search engine optimization can be a strategy used alone or within a broader online marketing campaign, so it’s best to find an internet marketing consultant or SEO company that’s highly skilled and with a significant amount of experience.

Search engine optimizing is a process that is constant and continuous. Before the process begins, the consultant will analyze your site’s overall health, content and format, imagery, keywords in use,  and other aspects of your site to get a benchmark of how your site is doing at the present time.  Also a review of your overall internet marketing campaign including current seo efforts in place, paid search campaigns, social media efforts, company blog , etc. is also highly recommended.

So how do you know if you even need an SEO overhaul for your site? Ask your self, Where do I rank on the search engines?  If your answer is something other than page one, then you need an SEO overhaul!   Is your website easy to navigate or isn’t user -friendly?  Then you need an SEO overhaul!  It is essential to have a clean, easy to navigate, and content rich website that is user-friendly, if this is not the case then consult with a web designer to help improve your site’s overall look and fell.  Once you have a user friendly company website that is rich with quality content the SEO process can begin.  You should ask yourself, “Does this site provide quality answers and relevant services to inquiring patrons? If the answer is no, or you’re not sure, more than likely you should find a professional to make search engine optimization work for your site.

When choosing a SEO company to optimize your site, don’t be afraid to ask questions.  Initially, make sure to ask how many years the company/consultant has worked in this field and/or been in business. You should also check for an extensive portfolio that will exemplify their techniques and services and also check to see if they have any marketing experience. It’s also beneficial to know whether they can perform an analysis of your competitors’ sites to better understand popular trends.  When it boils down to it, you want to work with an SEO company that is consistent and effective.  Read up on customer reviews and testimonials regarding their services, but also take it all with a grain of salt. While reading customer reviews and site forums can help an inquiring consumer to trust the company their researching, you must also remember that they are still opinions from strangers. Another alternative to researching a company online is to also get a recommendation from someone you know and trust.