Posts Tagged ‘online marketing objectives’

postheadericon Internet Marketing and the Holiday Season: Economically Speaking

We all know the economy isn’t what it used to be, and while there still continues to be speculation regarding whether the economy will ever recover and when, business must still go on. Companies are shifting more and more towards internet marketing rather than traditional marketing considering it is cost friendly, and that’s important if you want to survive the recession and still achieve your company’s online marketing objectives.

With the 2010 holiday season right around the corner we will see consumers smart shopping for the best deals and ads online rather than leaving the comfort of their home to shop in chaos. With this popular method of shopping, internet marketers should make preparations before the holiday season hits and make sure they are on top of their game when it comes to content editing, analytics and measurements.

One of the benefits of online marketing is that it requires more of your time rather than dollars. Make sure your company sites, blogs, and social media pages are up to date with creative and effective content…and are updated frequently. By doing this, you will attract potential consumers much better and maintain the ones you have already established a relationship with because maintaining the customers you already have is just as important as attracting new ones. If you are always putting out fresh and interesting content then you should expect positive responses from your site visitors. This should be constant regardless of the season, but during the holidays consumers are paying closer attention to what differentiates you from your competitors. This also works hand in hand with search engine optimization. By making sure your site has great content you will make your company more visible and search engine friendly.

Also, make sure to stay on top of your website measurements so that you can recognize trends and popular promotions you may advertise again next holiday season. This is also beneficial when you start receiving sales leads, you should note what company specials you offered were well received and which marketing methods proved more effective. Make sure you’re staying on top of new developments and improvements to popular marketing tools like search engines. You can measure your site’s peak traffic volume and performance as well as analyzing past holiday season shopping trends.

Don’t just advertise, connect with patrons. A good way to connect with consumers is by blogging. If your maintaining a a blog, again make sure it is filled with relevant and creative content and it provides details about your products and services. Blogs are the best forums to do this with considering there aren’t any character limitations, it’s an outlet for customer feedback and reviews and it’s free! The same goes with other social media sites when it comes to customer feedback and interactivity.

While it seems the worst of the economic downfall may have passed, it still has yet to fully recover. Recession can be a scary word for business owners, but there’s no need to panic considering there are tons of resources out there that can allow your company to market economically and effectively.