Posts Tagged ‘optimize your site’

postheadericon What is SEO – Search Engine Optimization?

Search engine optimization, or SEO, may seem like a foreign language to some, but it’s a term business owners should become familiar with.  SEO is a method of internet marketing that is used to help companies improve their website visibility by optimizing the site to rank high organically across all the major search engine results pages.  One of the main goals of SEO  is to have your site listed on the first page of all the major search engines when someone types specific keywords for the products or services you’re marketing  for.  When you type a keyword or phrase in a search engine you will find the top 10 results listed on the first page and the next 10 results on page 2 and so on and so forth.     The results you receive on the first page are seen as the best, most relevant results to your keyword or phrase, and to have the top rankings on that search engine; ultimately this is where you want to be because site visitors can become customers.  Being one of the  sites listed on the first page of one or more major search engine is highly favorable.  Remember, the more pages you cycle through the less relevant the results become to your initial search inquiry.

So how exactly does Search Engine Optimization work and who can utilize this technique?  Well, you can research SEO and try to go at it alone, but it can be a time consuming ordeal, so it is recommended that you utilize a SEO company to take care of the process for you.  Not to mention, it’s wise that you work with an internet marketing consultant first to get a professional opinion about whether or not your site needs an SEO overhaul and the best way to use it to your advantage.  Search engine optimization can be a strategy used alone or within a broader online marketing campaign, so it’s best to find an internet marketing consultant or SEO company that’s highly skilled and with a significant amount of experience.

Search engine optimizing is a process that is constant and continuous. Before the process begins, the consultant will analyze your site’s overall health, content and format, imagery, keywords in use,  and other aspects of your site to get a benchmark of how your site is doing at the present time.  Also a review of your overall internet marketing campaign including current seo efforts in place, paid search campaigns, social media efforts, company blog , etc. is also highly recommended.

So how do you know if you even need an SEO overhaul for your site? Ask your self, Where do I rank on the search engines?  If your answer is something other than page one, then you need an SEO overhaul!   Is your website easy to navigate or isn’t user -friendly?  Then you need an SEO overhaul!  It is essential to have a clean, easy to navigate, and content rich website that is user-friendly, if this is not the case then consult with a web designer to help improve your site’s overall look and fell.  Once you have a user friendly company website that is rich with quality content the SEO process can begin.  You should ask yourself, “Does this site provide quality answers and relevant services to inquiring patrons? If the answer is no, or you’re not sure, more than likely you should find a professional to make search engine optimization work for your site.

When choosing a SEO company to optimize your site, don’t be afraid to ask questions.  Initially, make sure to ask how many years the company/consultant has worked in this field and/or been in business. You should also check for an extensive portfolio that will exemplify their techniques and services and also check to see if they have any marketing experience. It’s also beneficial to know whether they can perform an analysis of your competitors’ sites to better understand popular trends.  When it boils down to it, you want to work with an SEO company that is consistent and effective.  Read up on customer reviews and testimonials regarding their services, but also take it all with a grain of salt. While reading customer reviews and site forums can help an inquiring consumer to trust the company their researching, you must also remember that they are still opinions from strangers. Another alternative to researching a company online is to also get a recommendation from someone you know and trust.