Posts Tagged ‘pay-per-click advertising’

postheadericon Internet Marketing Trumps Traditional Marketing

So it’s pretty evident that technological advancements won’t be slowing down anytime soon or maybe ever. In fact, I’m sure we haven’t seen anything yet and as we move further and further away from the Dark Ages digital marketing is proving more effective and even preferred compared to traditional marketing. More and more we rely on technology to do almost, if not all of the work for us which is proving it’s effectiveness on the way we shop, sell, and advertise. There are quite a few ways marketing digitally has made campaigning for your company online easier and more accessible.

1. Cost Effective: I’m sure we can all agree that it doesn’t hurt to save a little money. The cost to advertise and market in a print ad or a television ad can definitely break your budget, which is where internet marketing saves the day. Internet marketing offers sources to market your company for an inexpensive rate and depending on the source, can even be free! Isn’t “free” such a great word? Whether it be pay-per-click advertising, social media marketing, or even hiring a professional to do all of the above, there’s no denying that at the end of the day you save more and you still get your message out there to the masses. If you compare the cost of printing ads in a newspaper as opposed to the expense [or non expense] of a social network or e-newsletter, you will see which method proves to be victorious.

2. Easily Measurable:  When you advertise your company digitally it’s easier to measure trends as opposed to putting faith into conventional advertising where results aren’t as immediate. You can measure the amount of people who visit your site, your social media pages, blogs, and any other internet marketing tools you may use. You can see everything from how many people click on your web links, viewed your page[s], what special offers were more popular, and even content they have shared from your company’s website. Through these measurements, it is also easier for you to interact with your fans and consumers considering you know who’s visiting your sites and again depending on the marketing source, you may also get insight on their needs and wants through their online comments and reviews.

3. Attaining Your Target Audience: Your target audience is a group of people that you market your products or services to based on their needs and wants. Basically, the people you know will buy your product. By knowing your target audience it makes your marketing campaign planning simpler and again easily measurable. Even if you don’t have an idea of whom your target audience is, online marketing can still assist in identifying your audience through tools like analytics and measurements. It is very difficult to find your target audience through traditional marketing considering it’s hard to measure who’s read or watched your ads and feedback isn’t as attainable.

4. Internet Marketing is a Consistent Source: When you market on the internet, it’s easy for people to find your company and services considering any content you put online is permanent. This means that fans and potential patrons can research and find your company based on specials, advertisements, and search engines anytime they want. Your company becomes more visible and it’s convenient that consumers can always search what they need and find your company to be a great match. Anything done in print can easily be tossed away and never be seen again, as well as television ads where you may see a commercial one minute and then the next minute it’s gone and you can’t go back to review it whenever you like.

These are only a handful of reasons why big and small businesses are jumping on the internet marketing bandwagon. While there are so many benefits from switching from traditional marketing to internet there are still some that haven’t jumped on the bandwagon yet. But eventually we all will have to face the music; internet marketing is King.