Posts Tagged ‘purchases’

postheadericon Teens and Their Parents Determine Buying Trends

Targeting your audience can be challenging depending on your ideal consumer profile, but when it comes to determining teens and tween customers and their buying habits, naturally it’s not as complex as you would think. Teen buyers usually are pretty solid when it comes to knowing what products they want. Considering teens and tweens are pretty tech savvy, the internet naturally would be a great resource for them to make their purchases. But what exactly influences a teen to purchase a product or persuade their parents to make the purchase for them?

Usually teenagers are pretty set on what they want so they may not need to research so much into their favorite product since they’re pretty keen on the newest and hottest trends, especially with electronics. But what resources influence teens to attain information about their favorite products and to make their purchases? According to an eMarketer report, “two in five teens said online reviews influenced their computer product preferences, and 37% cited product websites”. So it seems as though teens pay attention to their web sources like online customer reviews, product websites, and online ads. In fact according to the “TeenFluence Survey” conducted by Harris Interactive on behalf of ConsumerSearch.com, ads were the second most common element that helped users to make their decision about a product or service.

A study by Mintel also found that the influence of online content becomes more important as kids enter their teenage years, you can also call this demographic the “tween” generation. “At the upper end of the age range, kids 9-11 are more likely to turn to more diverse resources for information, including online ads and social networking sites, while the younger kids, aged 6-8, have a stronger reliance on parents”. Not to mention word of mouth is definitely popular among this age group as kids like to “show and tell” their favorite products they possess or want to purchase. Teens usually know more about popular products and electronics than their parents do so usually the teen would influence the parent to make the purchase and the parent then researches the item through the web through customer reviews, website content, word of mouth and online advertisements also. And since tweens and teens may not have the income to make their purchases, it’s ultimately up to the parents to make the purchase.

It’s safe to say that the internet plays a major role when it comes to purchasing products, not just with adult users but more so with the newest generation of tech savvy teens and tweens. Would you agree with the report and their results?

postheadericon Online Shopping Outdoes Itself This Holiday Season

Black Friday has come and gone and the holiday season is almost done all together, so many wonder exactly how well did online business perform? Statistics have rolled in answering just the question and more. It’s evident that the internet, and social media specifically, have played a major role in the way web users communicate and shop, so how much of an impact did these methods actually make on this year’s holiday season compared to last year? Apparently this year online patrons increased business revenue by 16 percent compared to last year, by opting to research and shop online as opposed to in-store. In fact according to Coremetrics online, shoppers spent more this year with the average order total at $190.80 compared to last year’s $170.19 average transaction amount. That’s a pretty nice increase! PayPal even analyzed consumer spending during Thanksgiving Day and Black Friday and analyzed another big increase of overall 27% online spending compared to 2009.

This chart exemplifies which brands had a bigger buzz on Twitter and had high performances during Black Friday. Retail stores like Walmart and Apple performed exceptionally, taking the forefront in the running for brand activity during the holiday season. Even online charitable contributions increased from 2009 by 45% according to PayPal reports.

With the results of Black Friday and Thanksgiving Day sales and purchases one can only imagine how the years to come will outdo these current numbers. Is that people are getting hip to the idea of convenience and accessibility now. There was once a time where no one even knew how and where to begin with online shopping but with the help of social media and mobile advertising people is starting to get wiser and realize that this is the beginning of a new generation of consumer behavior and interaction. So now instead of trying to survive the hustle and bustle of getting up early just to be at your favorite store before everyone else, you can sleep in, enjoy your day without the hassle. The click of a mouse on your computer or a button on your phone, retail therapy will be so much sweeter.