Posts Tagged ‘social media marketing’

postheadericon Tweeting Without Meaning

I read an interesting article today regarding the importance of social media in the new world of search engine optimization and website rankings.  It has been by and large confirmed that social media is quickly becoming a necessity for all companies if you want to stay at the “top of the charts,” so to speak.  So now, you have a Facebook account, a Twitter account, you probably have your own blog with WordPress or Blogger, maybe you are trying out the new Google Plus, and you have a company LinkedIn page.

What next?

You need something to write about.  Having these accounts without having any content is like fishing without a fishing pole.  You went to the lake and expected the fish to jump out of the water and into your hands, but that isn’t the way it works.  You need a pole, some bait, and you need to be in the right time and the right place.  Sometimes that means waiting with your line in the water for a long time, but if you take it out, you will never catch anything.

However, there is a difference between posting something meaningful and something pointless.  If you are only using your Facebook account to say “Check out our new Product!”, you probably won’t get many followers.  The reason is that what you are saying is boring.  I don’t mean that as an offense, but rather to remind you of what Facebook was created for.  It is for sharing stories and interesting tidbits.  It is for making you laugh, cry, or angry because of what someone else said.  It is supposed to spark emotions in the reader, and that just isn’t going to happen with words like “Check out our new Product!”

Where is the laughter?  Where are the tears?

You have to approach social media marketing the way that we have been approaching traditional marketing for the last century.  Make it interesting.  Make it memorable.  People will remember it better and come back to you more often.  Lure them in with stories of other customers.  Show them interesting pictures or funny videos of someone who has used your product or service.  Once you have baited them, reel them in.  And once you have caught them, turn their experience into the stories you use to lure in the next customers, thus creating and completing the social media marketing cycle.

This is how you use social media and be meaningful about what you post, while driving customers to you.  Hey, if you are still reading, then it obviously works, doesn’t it?

postheadericon The New Google Social Media: “Plus” or Minus

Well, it’s official.  Google has finally rolled out their new social media platform, Google Plus.  In a blatant attempt at coveting the mass market appeal that Facebook has been garnering since its inception 7 years ago, we now see Google trying to get into the social media game.  The platform, while still in its infancy, was started with nothing less than a full throttle exposure by Google, utilizing every aspect of its web presence to reinforce the potential uses and powers of the new social media outlet.  The three most powerful features, or perhaps most important when it comes to search engine optimization and web marketing, are the social media pages, the “+1” button, and the search engine integration.

Social Media Page

From a glance, Google Plus has all the basic features you would expect with social media these days.  There is a place for basic information, your profile, photos of you, contact information, and a space to say how you are doing (the basic equivalent of Facebook status or a Twitter tweet).  There is one minor difference in that when you are messaged, you are actually emailed (using your gmail account, of course), instead of the message being stored somewhere else.  In addition, you are able to easily search for people to add t your circle of friends based on pasty emails or using Google’s own search engine.  The biggest difference is the addition of the Google Plus Circles, which is how Google organizes your friends and family.  Facebook has similar organizational groups, but Google actually forces you to put all of your friends in a specific circle (even if it is called “Friends”) which would differentiate them from your family, coworkers, etc.  This could be very useful for when you want to share something that perhaps you don’t want your family or your boss to see, but other than that it doesn’t really add much that I can see yet.


I mentioned in a previous post about the new +1 buttons that we are adding to all of our SEO clients pages.  The Google equivalent of a “Like” button, these buttons which are coded into the page help to both track who and how many people like a particular website, but also helps to bring inbound links into the page which increases the rankings of the site in search engines.  The biggest difference that I see between the way that Facebook did this and the way that Google is doing this is where the inbound links are going to be found.  For Facebook, this is was in a post made on the wall of the person that clicked the “like” button.  Whereas in Google, this is actually a separate tab, next to photos and basic info, that lists all the pages that particular person has +1’d.  The pages are listed in reverse chronological order so the first thing you see will be the person’s latest interest.

Search Engine Integration

Google’s new platform already proves that it has a significant amount of power behind it.  However, the real power behind the new social media platform is the integration with everything else that Google is already offering.  Google’s approach to business seems to be, if we can do 1 thing extremely well, we can probably do everything extremely well.  Oddly enough, they seem to be right for the most part.  From their original search engine to their power email solution, an internet browser, a smartphone operating system, and now its social media platform, there seems to be no end to what Google will do.  What makes it better is that everything is integrated.  On Google’s website now, you will see the +You button (which changes “You” to your first name when you are logged in) next to the web search bar.  From within the platform, you can use gmail to send messages, Picassa to share photos, and the search engine to find friends, and this is the tip of the iceberg for what I am sure Google will do.  This would make the new platform a very powerful tool in the internet marketing world, where social media has become the way businesses build reputation and create buzz about the company.  At the moment, it seems more geared towards individuals, but it is only a matter of time before Google branches out to businesses like Facebook has done.

What do you think?

We want to know you’re opinion about the changing social media environment and how Google Plus compares to Facebook.  Keeping in mind that it is still in beta and has not been finished yet (as if Facebook is ever actually finished either), what do our readers think?  Gives us a rating, 1-5, so we can find out how many people are using it and how they like it so far?

postheadericon Being “Like”‘d Helps Being Looked At

There was an interesting article I read some time ago about the benefits of social media marketing, with the use of Facebook in particular outlined in the article.  We have all seen the “Like” buttons on various websites that we have visited, as well as the Facebook “Pages” which form mini-websites of their own as well as powerful advertising tools.  Facebook can certainly be a powerful tool for increasing website traffic and search engine rankings.

The Facebook Page:

While Facebook was traditionally a way for individuals to connect with one another, Facebook needed a way to allow for groups and organizations to promote what they have on its site as well.  Hence the addition of the Facebook Pages.  These mini-advertising sites are helpful in that they form a bridge between your personal Facebook account and your company’s website.  While you are allowed to make posts on your Facebook page’s wall, thus proving how current and up-to-date you are, there is enough room for advertisements on your page that it is well worth the effort.  Plus, there are a million different places to put links back to your website, in addition to the Like button for the page, that helps bring in more people.  The more people “Like” your page, the more people will see and visit it and the more opportunities for you to get them to visit your main website and hence use your services.  It is all about a way in.

Facebook for your Site:

As much as you want people to Like your Facebook page, your actual website is even more important.  Many websites these days have embedded the code whereby people can actually Like your website itself.  They click on the button and the counter on your site goes up while a post appears on their Facebook wall telling the world that they liked it.  This means that on their wall, you now have an inbound link where their friends can see your website and have a reason to check it out.  That inbound link also works in search engine rankings.  Google counts every Like from a Facebook user as an inbound link and each inbound link will hep to boost your rankings in all the search engines.

postheadericon Social Media Dos and Don’ts

Social media marketing is a great recipe of interaction and opportunity mixed with convenience for both corporations and consumers. If done properly, you can have a pretty successful impact on your consumers and heighten your company’s overall effectiveness.

One of the biggest social media mistakes, and most common, that a company can make is having hundreds to thousands of fans/friends on their social networking page but never interact with any of them. It’s not so much about how popular you are, or how many fans you have, it’s a matter of how influential your company is. Like it’s been stated before, you make the most of social media marketing based on what you put out and your interactivity with your consumers. One of the best aspects of social media marketing is the access you have to connect and communicate with your target audience, potential consumers, and loyal patrons. Make sure you regularly interact with your customers and potentials so that they know that you’re reliable and genuinely interested in hearing from them. Remember, the whole point of social media marketing or networking is to be….social.

You also don’t want to have hundreds to thousands of fans/friends and a lot of them don’t even really need your services. Ultimately this will only be followed by lack of sales leads and those fans will eventually “unlike” or “unfriend” you.

Content is always a topic of discussion here and I always encourage quality and creative content that will keep your consumers intrigued. You do want them to continue visiting your page right? What better way than to convince them through direct dialogue and personal approaches? Customers can always appreciate genuine and honest messages with a mix of entertainment, if possible.

To successfully run an online social campaign you must be consistent. Not only consistent with your content and brand stances but also by simply regularly updating your social pages. There’s nothing more frustrating for a consumer than to go to a company’s profile or site only to realize they haven’t updated with any new information or promotions in months, even years. It can be pretty discouraging for that visitor and they may not consider your company when it comes to their needs. This also works in favor of your corporate site.

It’s also good to stay up to date on the latest social media enhancements and sites so that you’re not out of the loop on tools that can benefit your company’s campaign. Of course that only applies to tools that are relevant to your company and will actually work for your brand, not against it.

Something that can be easily neglected is your avatar, or profile picture. This is usually the first thing visitors see when searching for your brand and when they visit your page. It’s wise to be creative but also stay within boundaries of professionalism and relevance to your brand’s logo or motto.

Also   to analyze your consumers’ behavior and trends is a good forecast for future traffic on your site. It’s good to measure not just your company’s website performance but also your social media pages’ performance.  This is the best way to get insight on your brand’s influence and an indirect source of customer feedback from your fans and friends.

There are countless points that can be made when it comes to the do’s and don’ts of social media marketing and while I’ve given you a handful, it is always good to stay on top of your online media campaign; whether it be through analytics, simply comparing your pages to other companies’, or just consistently researching new tools to accelerate your brand’s performance on the World Wide Web.  Online social media marketing can be very beneficial if used adequately for your brand and as long as it reaches the audience that needs to hear your message. Don’t forget, you are in control of what you share!

postheadericon Target and Maintain Your Website Audience

Ever so often companies who market their brands digitally are confused as to why certain aspects of optimization and/or social media marketing may not work for them. There are common mistakes that are made not only when it comes to identifying your target audience but also retaining any leads and consumers.  A lot of times this feeling of failure to maintain leads and potential patrons result from simply not knowing which market of consumers to target and not knowing how to market to maintain them. As it’s been said before, it’s great to receive new leads but maintaining the consumers you have and making sure they’re building a relationship with your brand is just as important.

One of the main reasons for missing the target audience mark is that the target hasn’t been quite identified specifically. Too many times businesses may get a little overzealous and think that marketing to any and everyone to cover all bases is the way to go, but not so much. You want quality leads that are relevant to what your company has to offer and you want consumers who will actually benefit from your service. The ideal scenario is to generate great sales leads that will provide longevity and loyal consumers as opposed to one time deals. You want to build relationships between your brand and patrons so that they won’t want to go to your competitors the next time around. Word of mouth is one of the most ancient and effective ways to receive new leads so it’s pretty important to maintain customers after the first sale so that they can also refer promising leads in your direction. When people find a brand that works for them they are usually pretty excited and want to spread the word!

Figuring out your target can be done through a series of questions you may have to ask yourself. A general first question to ask would be: What kind of consumer can benefit from my company’s products or services? You should try and create a profile for a typical consumer who would request your services which ultimately will define your target audience.

Another good way to figure out your intended audience is through measurements. Through measurements and analytics you can produce a profile for your company’s average consumer through page views, keyword searches, comments and reviews, content sharing, and much more. Basically you can find out your target consumers wants and needs by their requests and interests within your site and web pages. Measuring and monitoring is a continuous process that requires time and consistency so make sure you’re constantly analyzing your company’s web performance to produce leads, maintain customers, improve company internet performance, and to predict trends with your consumers.

Also, knowing how much information to share and knowing when content can be excessive is key. We like to call it content control. The content that you put out reflects your company so it’s important to have relevant and creative content that your site visitors can relate to. You also want to keep them wanting to know more about what your business can do for them. Once a consumer actually connects with a brand, they’re usually there to stay; hence the brand relationship.

All of this may seem simple but it’s more complex then you would think, which is why so many businesses can and have failed at internet marketing campaigns.

postheadericon Internet Marketing Trumps Traditional Marketing

So it’s pretty evident that technological advancements won’t be slowing down anytime soon or maybe ever. In fact, I’m sure we haven’t seen anything yet and as we move further and further away from the Dark Ages digital marketing is proving more effective and even preferred compared to traditional marketing. More and more we rely on technology to do almost, if not all of the work for us which is proving it’s effectiveness on the way we shop, sell, and advertise. There are quite a few ways marketing digitally has made campaigning for your company online easier and more accessible.

1. Cost Effective: I’m sure we can all agree that it doesn’t hurt to save a little money. The cost to advertise and market in a print ad or a television ad can definitely break your budget, which is where internet marketing saves the day. Internet marketing offers sources to market your company for an inexpensive rate and depending on the source, can even be free! Isn’t “free” such a great word? Whether it be pay-per-click advertising, social media marketing, or even hiring a professional to do all of the above, there’s no denying that at the end of the day you save more and you still get your message out there to the masses. If you compare the cost of printing ads in a newspaper as opposed to the expense [or non expense] of a social network or e-newsletter, you will see which method proves to be victorious.

2. Easily Measurable:  When you advertise your company digitally it’s easier to measure trends as opposed to putting faith into conventional advertising where results aren’t as immediate. You can measure the amount of people who visit your site, your social media pages, blogs, and any other internet marketing tools you may use. You can see everything from how many people click on your web links, viewed your page[s], what special offers were more popular, and even content they have shared from your company’s website. Through these measurements, it is also easier for you to interact with your fans and consumers considering you know who’s visiting your sites and again depending on the marketing source, you may also get insight on their needs and wants through their online comments and reviews.

3. Attaining Your Target Audience: Your target audience is a group of people that you market your products or services to based on their needs and wants. Basically, the people you know will buy your product. By knowing your target audience it makes your marketing campaign planning simpler and again easily measurable. Even if you don’t have an idea of whom your target audience is, online marketing can still assist in identifying your audience through tools like analytics and measurements. It is very difficult to find your target audience through traditional marketing considering it’s hard to measure who’s read or watched your ads and feedback isn’t as attainable.

4. Internet Marketing is a Consistent Source: When you market on the internet, it’s easy for people to find your company and services considering any content you put online is permanent. This means that fans and potential patrons can research and find your company based on specials, advertisements, and search engines anytime they want. Your company becomes more visible and it’s convenient that consumers can always search what they need and find your company to be a great match. Anything done in print can easily be tossed away and never be seen again, as well as television ads where you may see a commercial one minute and then the next minute it’s gone and you can’t go back to review it whenever you like.

These are only a handful of reasons why big and small businesses are jumping on the internet marketing bandwagon. While there are so many benefits from switching from traditional marketing to internet there are still some that haven’t jumped on the bandwagon yet. But eventually we all will have to face the music; internet marketing is King.

postheadericon Social Media Marketing On the Rise: Measuring Your Brand Awareness

Nowadays all you hear about is Facebook this and Twitter that, but these social networking sites aren’t just for the leisurely users or the tweens and teens. Big and small businesses are starting to become hip to these same sites as well. I mean why not? It’s a great source for reaching out to thousands and even millions of people as fast as a snap of your fingers. It’s pretty amazing how useful social media can be for online advertising, marketing, and branding a company but while it is impressive, it also can be a lot of work to maintain a social media page and measure your brand awareness. There are quite a few things any company should take heed of before starting a social networking profile alone or even when hiring a professional to do it. Measuring your company’s brand awareness through social media sites is a key factor and one of the many processes for maintaining a social page.

Know Your Audience and Goal

Before anything, knowing your target audience and your company’s objectives when running a social media page is key. You should know who you’re targeting and what you are marketing to them. When you have this already set, everything else should come easier. By knowing this information, quality and relevant content you put out on your page can automatically generate sales leads from your followers and fans. As you may already know, there are plenty of social networking sites out there [Facebook, Twitter, Blogs, Youtube, etc.], so it is wise to choose your social media platform based on your company’s budget, what you may need from the site, it’s relevance to your target audience, and how effective it will be for your company’s sales. Majority of social sites are free and pretty easy to set up which is pretty beneficial for company budgets but eventually you will pay with time and consistency. By consistently updating your page[s] it is very likely that you will build more fans which in return can produce different ways to measure your branding.

Know Which Social Site Works Best For You

There are different ways to measure your company’s growth rate and brand visibility based on which sites you choose to participate in. With sites like Twitter and Facebook, you can measure the amount of fans/followers on your page regularly, monitor feedback from consumers such as comments on status updates, retweets and sharing links that you post. With sites like Youtube and Blogs you can measure the amount of views for video posts, subscribers to your page, comments and content post views. All of these measurements are pretty effective when trying to create and predict trends on a normal basis and even during specials and promotions your company may offer. You can also measure your growth through sales calls and requests from fans. You can see changes in consumer needs and wants and interact with them fast and frequently.

How influential is your page?

Another great way to analyze your brand’s awareness is by measuring any influence your company has had on your fans through your measurements of trends. You can find this out by staying in the know with your followers’ loyalty, the content of their comments, and if they share your page information, updates, and images with others in a positive way.

Don’t forget about the competition!

`With social media marketing on the rise you shouldn’t forget the competition because you can also expect your competitors to be keen on this effective tool. By measuring even your competitors’ page[s] you can also use their findings as a source of measurement for your own stats. By knowing how your competitors are doing will give you a sense of where you may be ranked or should be as well as effectiveness for their brand.

So now that you know some of the basics of brand awareness through social media marketing, it can be much more complex, you should carefully weigh your options and a possible role in the social marketing world as well as planning your company’s internet marketing campaign all together. With much planning, monitoring and maintaining your social media efforts, positive measurements and a high social media marketing status can be attainable.