Posts Tagged ‘social networking sites’

postheadericon Every Generation Has Its Day

A recent Pew Research study was done in an attempt to differentiate various generations and their unique roles as web users. Some of the information they retrieved was pretty interesting. I don’t know about you and your family; but I know my siblings, parents, and grandparents utilize the internet for many different reasons. Not to mention the older generations in my family aren’t naturally as tech savvy nor do they really spend as much time online as say myself or my younger siblings who are just now hitting the “tween” ages. This may be the same within your family tree, or it may not be. Let’s take a peak and see what the Pew Research Center found to be an average depiction of what our generations are doing online.

First and foremost, how about we break down exactly what the different generations mean, shall we?

Generations
Generation name Birth years, Ages in 2010 % of total adult population % of internet-using population
Millennials Born 1977-1992, Ages 18-33 30% 35%
Gen X Born 1965-1976, Ages 34-45 19 21
Younger Boomers Born 1955-1964, Ages 46-55 20 20
Older Boomers Born 1946-1954, Ages 56-64 14 13
Silent Generation Born 1937-1945, Ages 65-73 7 5
G.I. Generation Born -1936, Age 74+ 9 3
Source: Pew Research, December 2010

So now that we know who’s who, let’s dissect what we and they are doing with their time online. Do any of the generations have anything in common as web users?

Online Activities (% of Generation Group)
% Engaging
Activity Teens Millennials Gen X Younger Boomers Older Boomers Silent Gen. G.I. Gen. All adultsAge 18+
Go online 93% 95% 86% 81% 76% 58% 30% 79%
Teens and/or Millennials are more likely to engage in the following activities compared with older users
Watch a video 57 80 66 62 55 44 20 66
Use social network sites 73 83 62 50 43 34 16 61
Send IMs 67 66 52 35 30 29 4 47
Play online games 78 50 38 26 28 25 18 35
Read blogs 49 43 34 27 25 23 15 32
Visit a virtual world 8 4 4 4 3 3 1 4
Activities where Gen X users or older generations dominate
Visit a government website * 61 75 73 69 56 41 67
Get financial info * 33 38 41 41 44 30 38
For some activities, the youngest and oldest cohorts may differ, but there is less variation overall
Send or read e-mail 73 96 94 91 93 90 88 94
Use a search engine * 92 87 86 87 82 72 87
Look for health info 31 85 84 84 85 76 59 83
Get news 62 76 79 76 76 67 54 75
Buy a product 48 68 66 64 69 59 57 66
Make travel reservations * 64 67 70 67 61 53 66
Bank online * 62 62 58 56 44 35 58
Use online classifieds * 64 58 49 42 30 17 53
Listen to music online * 65 58 48 38 25 12 51
Look for religious info * 31 35 34 33 26 28 32
Rate a product, service or person * 32 32 29 40 38 16 32
Participate in an auction * 28 31 25 25 13 7 26
Make a charitable donation * 21 24 24 23 20 13 22
Download podcasts * 26 20 20 16 12 10 21
Work on own blog 14 18 16 11 11 8 5 14
Source: Pew Research, December 2010
So now that we’ve analyzed these statistics, what do we make of them? Well it’s definitely clear that the younger generations have the most presence online when it comes to: use of social networking sites, instant messaging, use of online classifieds, playing online games, listening to music, reading blogs, and participating in virtual worlds. No surprise there though right?

Take a look at the entire report to get more insight on the generations of internet users and maybe we can catch a glimpse of the future from their findings.

postheadericon Social Media Marketing On the Rise: Measuring Your Brand Awareness

Nowadays all you hear about is Facebook this and Twitter that, but these social networking sites aren’t just for the leisurely users or the tweens and teens. Big and small businesses are starting to become hip to these same sites as well. I mean why not? It’s a great source for reaching out to thousands and even millions of people as fast as a snap of your fingers. It’s pretty amazing how useful social media can be for online advertising, marketing, and branding a company but while it is impressive, it also can be a lot of work to maintain a social media page and measure your brand awareness. There are quite a few things any company should take heed of before starting a social networking profile alone or even when hiring a professional to do it. Measuring your company’s brand awareness through social media sites is a key factor and one of the many processes for maintaining a social page.

Know Your Audience and Goal

Before anything, knowing your target audience and your company’s objectives when running a social media page is key. You should know who you’re targeting and what you are marketing to them. When you have this already set, everything else should come easier. By knowing this information, quality and relevant content you put out on your page can automatically generate sales leads from your followers and fans. As you may already know, there are plenty of social networking sites out there [Facebook, Twitter, Blogs, Youtube, etc.], so it is wise to choose your social media platform based on your company’s budget, what you may need from the site, it’s relevance to your target audience, and how effective it will be for your company’s sales. Majority of social sites are free and pretty easy to set up which is pretty beneficial for company budgets but eventually you will pay with time and consistency. By consistently updating your page[s] it is very likely that you will build more fans which in return can produce different ways to measure your branding.

Know Which Social Site Works Best For You

There are different ways to measure your company’s growth rate and brand visibility based on which sites you choose to participate in. With sites like Twitter and Facebook, you can measure the amount of fans/followers on your page regularly, monitor feedback from consumers such as comments on status updates, retweets and sharing links that you post. With sites like Youtube and Blogs you can measure the amount of views for video posts, subscribers to your page, comments and content post views. All of these measurements are pretty effective when trying to create and predict trends on a normal basis and even during specials and promotions your company may offer. You can also measure your growth through sales calls and requests from fans. You can see changes in consumer needs and wants and interact with them fast and frequently.

How influential is your page?

Another great way to analyze your brand’s awareness is by measuring any influence your company has had on your fans through your measurements of trends. You can find this out by staying in the know with your followers’ loyalty, the content of their comments, and if they share your page information, updates, and images with others in a positive way.

Don’t forget about the competition!

`With social media marketing on the rise you shouldn’t forget the competition because you can also expect your competitors to be keen on this effective tool. By measuring even your competitors’ page[s] you can also use their findings as a source of measurement for your own stats. By knowing how your competitors are doing will give you a sense of where you may be ranked or should be as well as effectiveness for their brand.

So now that you know some of the basics of brand awareness through social media marketing, it can be much more complex, you should carefully weigh your options and a possible role in the social marketing world as well as planning your company’s internet marketing campaign all together. With much planning, monitoring and maintaining your social media efforts, positive measurements and a high social media marketing status can be attainable.