Posts Tagged ‘target audience’

postheadericon 2011 Internet Marketing Trend Watch

So the year is already almost over, and whew, how fast it came and went right? At the end of the year it’s only natural for people to become motivated and inspired to do things differently in the New Year that’s vastly approaching, and that even includes business marketing strategies. 2011 seems pretty promising with new digital marketing trends for brands to adopt in an effort to increase their performance and of course ultimately their ROI. Why don’t we just take a peek into some of the predicted trends that could possibly take over and maybe even change the way we use the internet to advertise, sell, and purchase?

  • The whole “engaging with your customers” revolution has begun, and I love that this is going to be more sought after by businesses. I’ve always been able to appreciate a company who actually shows interest in their customers and don’t just only see dollar signs. You can expect to see companies reaching out to consumers whether it is through social media, follow up phone calls and cards. When it comes down to it, it really does make a difference on whether your customer will remain loyal to your company or not. Often times consumers can become emotionally attached to a brand, and as we’ve mentioned before customers look for [other than the product and service quality] reliability and honesty when choosing a business to represent their needs.
  • Expect to also see an increase in mobile device use for advertising, email marketing, purchasing and many other web marketing tactics. We’ve already seen a glimpse into the evolution of the mobile phone with their apps for everything you can think of, but with accessibility to the World Wide Web and social media through your device, it’s only made it somewhat easier for companies to come up with new and innovative ways to market their target audiences on the go. This is not only smart but convenient.
  • Micro-blogging and blogging isn’t dead yet especially with sites like Facebook and Twitter who will continue to rule over every other social site, I’m sure. I think we can confirm now more than ever that social media isn’t going anywhere, so I’m expecting to see more social platforms develop and groundbreaking enhancements for how we use these social networks and how effective they can be from a business perspective. I do hope to see more companies [especially smaller ones] to join the social media world that already haven’t. These sources are not only outlets that will help company heads the opportunity to interact and engage with their customers but it’s also a creative outlet for businesses to win over consumers and promote their brand’s identity through their own management.
  • Search engines like Google, Yahoo and Bing will only continue to take over the web with new search improvements to make our search life more convenient and beneficial. In a constant battle to top each other and win over users, we can expect some changes that will probably merge with social media so that web users will eventually only need to go to one site to get their social fix and do some retail research all at the same time. Not to mention optimization of performance, conversion rates, and search engines with the integration of various online tools.
  • Prepare to also see a change in buying trends, consumers will research and shop online a whole lot more, especially during the holiday seasons. People are starting to realize that it’s no point in waking up at dawn just to be at a store to hopefully get the product you want. While it helps to physically be in front of that product or meet face to face with a consultant, new online approaches to these same factors have made it simpler and a lot more tempting to just sit in the comfort of your own home, on your own time and shop without long lines, traffic and to avoid stepping out in inclement weather conditions even. Just the click of a mouse will soon be able to handle everyone’s shopping desires. Imagine that!

While these are only a handful of trends, these are perhaps the heavy hitters and most important of the laundry list. It’s inevitable that there will be many digital marketing changes so it’s safe to say that we should expect more companies to jump on the bandwagon and reap the benefits of the endless opportunities the internet world has to offer for both the company and the consumer. I foresee a whole lot more convenience, creativity, and effort in the digital marketing realm. I don’t know about you, but I’m pretty excited to see what happens next!

postheadericon Social Media Wins During Election Season

While social media platforms like Facebook and Twitter don’t actually replace traditional voting methods and polling, you can’t deny how paramount its impact can be during election season. During the political race, Americans use methods of social media to “Like” a political candidate, create a fan page, and share or update information regarding the elections. Arguably this can be seen as the modern approach to the tradition of posting a sign out on their front yard in an effort to promote and support their preferred candidate.

Social media platforms are an imperative source for getting people to get out and vote, especially for our younger generation of voters. By interacting with their members, Facebook gets involved by asking if a user has voted and for those that haven’t or need to find a location to vote there’s a tool that can inform them on the closest voting poll in their area. FourSquare also offers an application for users to share with their community of members that they’ve voted and can receive a limited edition “I Voted” badge for it. Site users can also find their nearest poll in the location finder on the “I Voted” app page. I can expect to see more of these apps created throughout the social media world and naturally, enhancements to these features will follow, once again making social media a great asset to its users.

Social media is not only great for the voters, or soon –to-be voters, but also for the candidates too. Besides the fact that you can get a feel for  the most popular candidate through social media measurements and online polls , these platforms provide a more accessible voice to a candidate’s loyal voters and those they are trying to convince. Not to mention, sites like Facebook and Twitter allow you to micro-target, which means you can narrow your target audience search down to age, city and state of residence, race, etc. This can be very convenient for a political campaign when a candidate wants to target certain demographics they may be lacking support from.

A candidate can also do quick and convenient damage control through social sites after a slip-up or mishap they are afraid may make national news. Social platforms provide that outlet for politicians to try and clean up a mess and hopefully get their side of the story out there while connecting to their supporters and even those who may scrutinize. This is where they can show their true self, express themselves on a more personal level with the world, and conveniently maintain some kind of management over the public’s opinion.

Below are some Facebook stats that will give you an idea on the impact social media can have on a political campaign and even public perception.

Facebook Ratings: Election 2010

Ranking political candidates by their fan counts

Overall | Senate | House | Governors

Overall – Fans

Democratic Fans
Independent Fans
Republican Fans

Senate – Facebook Ratings

Democratic States
Republican States

House – Facebook Ratings (featured races)

Democratic Districts
Republican Districts

Governors – Facebook Ratings

Democratic States
Republican States

Top Candidates by Fan Count

Type State Candidate Fans Daily Growth
Senate AZ John McCain (R) 716,958 722(0.10%)
Governor AZ Jan Brewer (R) 345,425 554(0.16%)
Governor CA Meg Whitman (R) 207,818 1219(0.59%)
Governor TX Bill White (D) 153,391 369(0.24%)
House MN6 Michele Bachman (R) 139,603 709(0.51%)
Senate FL Marco Rubio (R) 134,822 2173(1.64%)
Senate SC Jim DeMint (R) 122,664 913(0.75%)
Senate NV Sharron Angle (R) 108,811 306(0.28%)
Governor CA Jerry Brown (D) 98,573 1248(1.28%)
Senate KY Rand Paul (R) 85,858 980(1.15%)

Source:  Facebook Ratings- Election 2010

postheadericon Corporate Blogging 101

It seems that everyone has a blog these days; whether the reasoning be leisure, cause related, or business driven, you can’t deny the fact that the blogosphere is growing more and more populated. With that being said, if you’re a company in hopes of creating a blog to bring in potential clientele or even to just get an idea of consumer opinions and reviews, you should consider these pointers on blogging and make sure your blog isn’t just another, well…blog. You want to make sure that blogging will benefit your company and that it’s effective to your internet marketing campaign.

Know Your Role.

So first and foremost, does your company even need a blog? Would your company benefit from blogging and will people be interested in what you have to say or even sell? These are all important questions to ask yourself when considering corporate blogging. What will you talk about and will your consumers be able to relate to what you are saying? The blogosphere is pretty versatile, so it’s pretty important to know your place in the blog world. There are plenty of competing companies out there with blogs so it’s a good thing to check out the competition to see how effective their blog site is and figure out how you can contribute to the competition.

Identify Your Audience.

Profiling your target audience and getting to know your readers is a significant step in identifying your platform in the blogosphere. Who are you talking to? What can they benefit from your writing? The whole goal of having a corporate blog is to reach out to consumers in hopes of reaching your company’s objectives. With that being said, you don’t want to compose a blog directed to just anyone, you want to reach a target market of people who will actually benefit from the products or services you’re sharing with them. This in return will provide you with relevant and concrete sales leads from consumers who actually need what you’re offering.

Interact and Engage.

One of the greatest perks from maintaining a company blog is that you actually get to interact with your site visitors. You can get a better idea of what they’re looking for, what about your blog or company they like/dislike, their reviews of your products and information you’ve posted and much more. Even creating enough buzz could result in users sharing your blog’s content with others may generate more followers and potential patrons.

Look Good and Talk the Talk.

Organizing and editing your blog’s content regularly will automatically eliminate and prevent most site performance issues. It is important to add some visuals that will attract your users because  let’s face it, some people are more visual learners and would rather watch a video or look at a diagram than to read a lot of words describing the same information. And who wouldn’t want to look at a few demonstrations of the blog’s content? Adding some videos and images can be effective and helpful, but you must ensure that your blog is not cluttered with these “accessories”. Any graphics, images, hyperlinks, and special effects to your blog should be clean and not overpowering. No one wants to visit a blog that has a slow loading time because there are images and crazy looking fonts that intimidate and sabotage their visit. This is a big turn off to any web user when trying to retrieve information about something important to them.

Make sure that whatever you write is creative, relevant and enticing. The more you ignite visitors the more likely they will return to your site, share your content with others, and provide consumer feedback. Tagging your keywords from posts and adding links can also boost a high SEO ranking, so make sure that is incorporated with blog posting as well.

Make your blog name, titles of posts and subtitles attention grabbing. With an interesting blog name you can automatically grab the attention of a user and create a differentiation between you and your competition. This notion also works with the titles of your blog posts.

Blogging can be pretty effective as long as you have all of the right tools and plan your strategy wisely. As long as people out there can benefit from reading your blog and as long as you make it worth reading, you really can’t go wrong.

postheadericon Internet Marketing Trumps Traditional Marketing

So it’s pretty evident that technological advancements won’t be slowing down anytime soon or maybe ever. In fact, I’m sure we haven’t seen anything yet and as we move further and further away from the Dark Ages digital marketing is proving more effective and even preferred compared to traditional marketing. More and more we rely on technology to do almost, if not all of the work for us which is proving it’s effectiveness on the way we shop, sell, and advertise. There are quite a few ways marketing digitally has made campaigning for your company online easier and more accessible.

1. Cost Effective: I’m sure we can all agree that it doesn’t hurt to save a little money. The cost to advertise and market in a print ad or a television ad can definitely break your budget, which is where internet marketing saves the day. Internet marketing offers sources to market your company for an inexpensive rate and depending on the source, can even be free! Isn’t “free” such a great word? Whether it be pay-per-click advertising, social media marketing, or even hiring a professional to do all of the above, there’s no denying that at the end of the day you save more and you still get your message out there to the masses. If you compare the cost of printing ads in a newspaper as opposed to the expense [or non expense] of a social network or e-newsletter, you will see which method proves to be victorious.

2. Easily Measurable:  When you advertise your company digitally it’s easier to measure trends as opposed to putting faith into conventional advertising where results aren’t as immediate. You can measure the amount of people who visit your site, your social media pages, blogs, and any other internet marketing tools you may use. You can see everything from how many people click on your web links, viewed your page[s], what special offers were more popular, and even content they have shared from your company’s website. Through these measurements, it is also easier for you to interact with your fans and consumers considering you know who’s visiting your sites and again depending on the marketing source, you may also get insight on their needs and wants through their online comments and reviews.

3. Attaining Your Target Audience: Your target audience is a group of people that you market your products or services to based on their needs and wants. Basically, the people you know will buy your product. By knowing your target audience it makes your marketing campaign planning simpler and again easily measurable. Even if you don’t have an idea of whom your target audience is, online marketing can still assist in identifying your audience through tools like analytics and measurements. It is very difficult to find your target audience through traditional marketing considering it’s hard to measure who’s read or watched your ads and feedback isn’t as attainable.

4. Internet Marketing is a Consistent Source: When you market on the internet, it’s easy for people to find your company and services considering any content you put online is permanent. This means that fans and potential patrons can research and find your company based on specials, advertisements, and search engines anytime they want. Your company becomes more visible and it’s convenient that consumers can always search what they need and find your company to be a great match. Anything done in print can easily be tossed away and never be seen again, as well as television ads where you may see a commercial one minute and then the next minute it’s gone and you can’t go back to review it whenever you like.

These are only a handful of reasons why big and small businesses are jumping on the internet marketing bandwagon. While there are so many benefits from switching from traditional marketing to internet there are still some that haven’t jumped on the bandwagon yet. But eventually we all will have to face the music; internet marketing is King.

postheadericon Social Media Marketing On the Rise: Measuring Your Brand Awareness

Nowadays all you hear about is Facebook this and Twitter that, but these social networking sites aren’t just for the leisurely users or the tweens and teens. Big and small businesses are starting to become hip to these same sites as well. I mean why not? It’s a great source for reaching out to thousands and even millions of people as fast as a snap of your fingers. It’s pretty amazing how useful social media can be for online advertising, marketing, and branding a company but while it is impressive, it also can be a lot of work to maintain a social media page and measure your brand awareness. There are quite a few things any company should take heed of before starting a social networking profile alone or even when hiring a professional to do it. Measuring your company’s brand awareness through social media sites is a key factor and one of the many processes for maintaining a social page.

Know Your Audience and Goal

Before anything, knowing your target audience and your company’s objectives when running a social media page is key. You should know who you’re targeting and what you are marketing to them. When you have this already set, everything else should come easier. By knowing this information, quality and relevant content you put out on your page can automatically generate sales leads from your followers and fans. As you may already know, there are plenty of social networking sites out there [Facebook, Twitter, Blogs, Youtube, etc.], so it is wise to choose your social media platform based on your company’s budget, what you may need from the site, it’s relevance to your target audience, and how effective it will be for your company’s sales. Majority of social sites are free and pretty easy to set up which is pretty beneficial for company budgets but eventually you will pay with time and consistency. By consistently updating your page[s] it is very likely that you will build more fans which in return can produce different ways to measure your branding.

Know Which Social Site Works Best For You

There are different ways to measure your company’s growth rate and brand visibility based on which sites you choose to participate in. With sites like Twitter and Facebook, you can measure the amount of fans/followers on your page regularly, monitor feedback from consumers such as comments on status updates, retweets and sharing links that you post. With sites like Youtube and Blogs you can measure the amount of views for video posts, subscribers to your page, comments and content post views. All of these measurements are pretty effective when trying to create and predict trends on a normal basis and even during specials and promotions your company may offer. You can also measure your growth through sales calls and requests from fans. You can see changes in consumer needs and wants and interact with them fast and frequently.

How influential is your page?

Another great way to analyze your brand’s awareness is by measuring any influence your company has had on your fans through your measurements of trends. You can find this out by staying in the know with your followers’ loyalty, the content of their comments, and if they share your page information, updates, and images with others in a positive way.

Don’t forget about the competition!

`With social media marketing on the rise you shouldn’t forget the competition because you can also expect your competitors to be keen on this effective tool. By measuring even your competitors’ page[s] you can also use their findings as a source of measurement for your own stats. By knowing how your competitors are doing will give you a sense of where you may be ranked or should be as well as effectiveness for their brand.

So now that you know some of the basics of brand awareness through social media marketing, it can be much more complex, you should carefully weigh your options and a possible role in the social marketing world as well as planning your company’s internet marketing campaign all together. With much planning, monitoring and maintaining your social media efforts, positive measurements and a high social media marketing status can be attainable.