Posts Tagged ‘target consumers’

postheadericon How’s Your Image?

Let’s face it, you’re probably not the only company out there selling the same product or service and it can get pretty confusing for consumers to know which brand to run with, which is why it’s important to make the decision for them by maintaining a positive social image. Naturally when consumers are searching for a product, they want to go to the best company for the best in quality. Consumers look at which brand is the best based on a number of things but above all they will want to go to a familiar name that they feel they can trust. So the question is: Does your brand have a positive online reputation?

You may want to know why it is so important to have a positive online presence in the first place or even an online presence at all. Well, the internet is where it’s at right now, for everything. More and more businesses are jumping on the internet marketing bandwagon which creates heavier competition. You want to make sure your company is what’s in and up to date on the newest marketing technologies for your benefit. When you stamp your brand in the online marketing world you can expect higher performance, generate an increase in sales leads and even establish higher rankings within the search engines. You want to be accessible to your target consumers in any way possible so that they don’t miss out. Realistically, while traditional marketing is still effective, internet marketing has taken the lead role considering its cost friendly, convenient for both companies and consumers to interact and it’s not as time consuming when it comes to reaching a mass group. All you have to do is click a button and you can send out emails, share corporate updates for your customers, and send out special offers without the hassle of printing and delivering.

The foundation or the premise of attaining a positive online social image would be having a quality website. You should look at your corporate website as a formal introduction where your visitors can learn as much as possible about what your company offers and you want to make sure they visit again, refer you, and/or transition from a visitor to a sales lead.  Content management, performance, and appearance are important factors when a user visits a site. You should make sure your site’s appearance is clean and not cluttered with too many graphics which can cause slow loading time. Watch your content to ensure there aren’t any grammatical errors. Make sure your site’s content is creative and informative at the same time. We know reading can be boring for some so it’s definitely a plus to engage your audience with content that they can relate to and that is entertaining.

The same concept goes with social media content. Is your company socially responsible? Social media sites like Facebook, MySpace, Twitter, Blogs, and others alike are great outlets to provide entertaining and effective information to mass groups and target audiences. Joining sites like this alone already gain you cool points considering social networking sites are all the rave and has formally introduced us to this new generation of marketing. vlogsPlatforms like these allow a company to be as accessible as necessary to inquiring patrons and provide a home for loyal customers to visit whenever they need your services again. Content management again is significant so it’s wise to provide creativity and influence with your words. Even with video blogs, or vlogs, it’s important to have an outgoing personality and the proper knowledge to get the message across to viewers. When you incorporate social media platforms onto your website like vlogs, Facebook and Twitter plugins as well as links to your company blog, visitors will feel like a kid in a candy store almost.

By participating in forums and discussions with your consumers this will leave a positive influence. When people know that they can interact with staff members, support, or even company heads they will put more trust into your brand considering they feel like they have a voice with your business and it’s valued. I mean after all when you’re a consumer you want to feel like you’re in the best hands with whatever company you choose, right? What better way to feel secure than knowing that you can always ask a question and get a response from a representative or post a review on a company’s site.

All in all you want consumers to come to your company before going to your competition for their needs and you want to build a trusting relationship with them so that they will come back again and share their positive experience with others. By maintaining a positive online presence you can expect a boost in your brand’s overall reputation while acquiring an increase in sales and business performance. Considering all of the benefits of online marketing, how can you not take advantage of the resources? You are in control of what you share so make sure it’s worthwhile, efficacious, and entertaining. Otherwise why do it if you won’t do it right? Another plus is that you can always hire an internet marketing company to handle it for you to make sure what you share virally will only guarantee a positive image.  So I guess the real question at this point is: Why not?

postheadericon Target and Maintain Your Website Audience

Ever so often companies who market their brands digitally are confused as to why certain aspects of optimization and/or social media marketing may not work for them. There are common mistakes that are made not only when it comes to identifying your target audience but also retaining any leads and consumers.  A lot of times this feeling of failure to maintain leads and potential patrons result from simply not knowing which market of consumers to target and not knowing how to market to maintain them. As it’s been said before, it’s great to receive new leads but maintaining the consumers you have and making sure they’re building a relationship with your brand is just as important.

One of the main reasons for missing the target audience mark is that the target hasn’t been quite identified specifically. Too many times businesses may get a little overzealous and think that marketing to any and everyone to cover all bases is the way to go, but not so much. You want quality leads that are relevant to what your company has to offer and you want consumers who will actually benefit from your service. The ideal scenario is to generate great sales leads that will provide longevity and loyal consumers as opposed to one time deals. You want to build relationships between your brand and patrons so that they won’t want to go to your competitors the next time around. Word of mouth is one of the most ancient and effective ways to receive new leads so it’s pretty important to maintain customers after the first sale so that they can also refer promising leads in your direction. When people find a brand that works for them they are usually pretty excited and want to spread the word!

Figuring out your target can be done through a series of questions you may have to ask yourself. A general first question to ask would be: What kind of consumer can benefit from my company’s products or services? You should try and create a profile for a typical consumer who would request your services which ultimately will define your target audience.

Another good way to figure out your intended audience is through measurements. Through measurements and analytics you can produce a profile for your company’s average consumer through page views, keyword searches, comments and reviews, content sharing, and much more. Basically you can find out your target consumers wants and needs by their requests and interests within your site and web pages. Measuring and monitoring is a continuous process that requires time and consistency so make sure you’re constantly analyzing your company’s web performance to produce leads, maintain customers, improve company internet performance, and to predict trends with your consumers.

Also, knowing how much information to share and knowing when content can be excessive is key. We like to call it content control. The content that you put out reflects your company so it’s important to have relevant and creative content that your site visitors can relate to. You also want to keep them wanting to know more about what your business can do for them. Once a consumer actually connects with a brand, they’re usually there to stay; hence the brand relationship.

All of this may seem simple but it’s more complex then you would think, which is why so many businesses can and have failed at internet marketing campaigns.