Posts Tagged ‘targeting’

postheadericon Interesting Online Marketing Trend Tidbits

I stumbled across some pretty intriguing information regarding anything and everything an online marketer would want to identify their typical consumer’s profile  and when targeting their ideal audience. Check out some of the interesting tidbits I collected while navigating through different online infographics. Hopefully this will help some of you on your journey to successful internet marketing and even more specifically social media marketing!

Enjoy!

How Global Users Spend Their Time Online

  • Percentage of User’s Time Spent Online: 22% Social Media; 42% Viewing Content; 36% e-mail, e-commerce and other.
  • The average American spends up to 60 hours a month online which equates to 30 days a year.

via Visual Economics

via Marketing Pilgrim

Also:

  • 61% of adult internet users view videos online and 61% view online videos on a video sharing site.
  • The most common online video viewing and sharing age group is 18-29 at 78%, 30-49 age groups at 66% and 45% of 50+ ages watch videos online.
  • Men appear to watch more online videos than women. In fact 65% of men watch online videos while only 57% of women do.
  • The most popular age demographic in the blogosphere is the 35-44 age group with 28% and following closely behind at 25% are bloggers aged 25-34.
  • When it comes to what age group utilizes the internet the most, ages  18-29 spend more time online at 93%!

What do you think about some of these statistics?

postheadericon Get Your Website Buzzin’

Businesses are constantly trying to figure out the best ways to generate traffic to their website. With so many different outlets and resources offered out there, there’s no doubt you can attract visitors to your site, but which factors are consistent and the most effective? Social Media is a great resource when it comes to targeting different demographics that fit your ideal consumer profile. You can narrow anyone down based on age, sex, gender, location of residence, etc. so that you know who will benefit from your services more as opposed to others who wouldn’t care. This is also a great outlet to share information about your company, advertise and promote your site, and even offer incentives, specials, etc. to your fans.  Social media is the latest craze right now and it doesn’t look like it will slow down anytime soon, so jump on the bandwagon and give it a try! Don’t be afraid to engage with your friends/fans either. Consumers and potential patrons want to know that you care and want to know that they have voice within your brand. A creative website name and creative content will surely earn you high marks when it comes to your visitor and gaining their interest. You want to be able to capture consumer attention from the beginning and convince them that your brand is like no other; in fact it’s better than the others. I like to call it “sweet talk”, tell your consumers not only what they want to hear, but what they need to hear. Be honest but also a little entertainment can go a long way too. You also want to make sure you stick in their memory so the next time they want to go back to your site; they can remember your name. If you’re not sure exactly how to draw people to your site, or which sources would be beneficial for your niche business the best thing you can do is hire an expert. As skilled professionals, they can offer you more insight to who you should target and how to generate traffic to your site based on your key demographic. Not only that, but experts like Active Nation can manage your social media pages for you, update your blogs and analyze your website statistics to predict and monitor visitor behavioral trends. This will help you to know what works for your company and what doesn’t. Frankly, I would advise you to at least consult with an internet marketing expert either way so that you can weigh all of your options and know the best approach for your company to garner web traffic. You want to not only just attract new users to your site, but you also want to keep them coming back. Research all of the possible resources out there and make it work!

postheadericon A Peek Into Facebook’s Growth

Recently All Facebook posted this istrategylabs data. The data was apparently collected “directly from Facebook’s Social Ads system”. It’s basically information regarding different demographics of U.S. residents that are Facebook users. It’s a pretty interesting overview. What do you think about the info? Do you think this helps internet marketers with consumer targeting and online social media behavioral trends?