Posts Tagged ‘traditional marketing’

postheadericon Choosing the RIGHT SEO Company for You

Internet marketing is evolving more and more and businesses are constantly trying to catch up with the digital enhancements that frequently occur. There are many effective online marketing tools out there but that doesn’t mean effective for everyone

How do you know which marketing tools are the right ones for your online marketing campaign? How do you use them for your company’s benefit? These are only a few of the many questions companies ask themselves when trying to develop an internet marketing campaign. I mean, let’s face it, traditional marketing isn’t the same anymore and it doesn’t help that we are finding ourselves growing in a digital world. So it’s only natural that we would throw the traditions out the window and convert to a new generation of sales leads. With all of that being said, businesses, small and large, naturally would rather have a professional guide them to ensure a successful marketing campaign for the company. The only thing is, knowing which SEO company is right for your business.

Know your companies objectives. If you have a plan for your marketing campaign, then you’ve already conquered the first step. Knowing what you want and how you want to get there will help you determine which SEO company is right for you considering you will know what to look for and what to expect from a professional. You should always have a strategy for your campaign so that you don’t lose your target goal in the mix of digital marketing lingo and confusing advice that you may not need.

Research is everything. It’s wise to research the company you are looking into so that you get as much background information as possible. After all, you want to make sure you can trust the company.  Check their website and portfolios to see some of their previous work so you will have examples of their performance and even their work ethic. Also, ask them about their reviews, feedback and if they have any references. Do they have any success stories on their website or anywhere for your viewing? It’s important to see any interaction from their previous or current clients so that you know they are worthy of your trust and your money. You also can’t go wrong asking the people that you trust for their references.

Find out what they can do for you. It’s always wise to ask as many questions as you can think of. You can call in a consultation or you can meet in person to ask the tough questions you really want answers to. Asking questions like, “How can you provide a high SEO ranking for my company?” or “How long have you been providing optimization for businesses?” can steer you in the right direction in finding out their process and methods for helping your company reach your marketing objectives. Also requesting proposals are the best way to go. This should give you all the information and all the answers you will need to help make your decision on whether that SEO Company is right for you.

So as you see, hiring a professional SEO company to handle your internet marketing campaign can be pretty beneficial, rather than going it independently. Now finding the right SEO Company for your business is the challenging part. As long as you have a clear marketing plan and you trust your gut you can only find the best to meet what you need.

postheadericon Internet Marketing and the Holiday Season: Economically Speaking

We all know the economy isn’t what it used to be, and while there still continues to be speculation regarding whether the economy will ever recover and when, business must still go on. Companies are shifting more and more towards internet marketing rather than traditional marketing considering it is cost friendly, and that’s important if you want to survive the recession and still achieve your company’s online marketing objectives.

With the 2010 holiday season right around the corner we will see consumers smart shopping for the best deals and ads online rather than leaving the comfort of their home to shop in chaos. With this popular method of shopping, internet marketers should make preparations before the holiday season hits and make sure they are on top of their game when it comes to content editing, analytics and measurements.

One of the benefits of online marketing is that it requires more of your time rather than dollars. Make sure your company sites, blogs, and social media pages are up to date with creative and effective content…and are updated frequently. By doing this, you will attract potential consumers much better and maintain the ones you have already established a relationship with because maintaining the customers you already have is just as important as attracting new ones. If you are always putting out fresh and interesting content then you should expect positive responses from your site visitors. This should be constant regardless of the season, but during the holidays consumers are paying closer attention to what differentiates you from your competitors. This also works hand in hand with search engine optimization. By making sure your site has great content you will make your company more visible and search engine friendly.

Also, make sure to stay on top of your website measurements so that you can recognize trends and popular promotions you may advertise again next holiday season. This is also beneficial when you start receiving sales leads, you should note what company specials you offered were well received and which marketing methods proved more effective. Make sure you’re staying on top of new developments and improvements to popular marketing tools like search engines. You can measure your site’s peak traffic volume and performance as well as analyzing past holiday season shopping trends.

Don’t just advertise, connect with patrons. A good way to connect with consumers is by blogging. If your maintaining a a blog, again make sure it is filled with relevant and creative content and it provides details about your products and services. Blogs are the best forums to do this with considering there aren’t any character limitations, it’s an outlet for customer feedback and reviews and it’s free! The same goes with other social media sites when it comes to customer feedback and interactivity.

While it seems the worst of the economic downfall may have passed, it still has yet to fully recover. Recession can be a scary word for business owners, but there’s no need to panic considering there are tons of resources out there that can allow your company to market economically and effectively.

postheadericon Internet Marketing Trumps Traditional Marketing

So it’s pretty evident that technological advancements won’t be slowing down anytime soon or maybe ever. In fact, I’m sure we haven’t seen anything yet and as we move further and further away from the Dark Ages digital marketing is proving more effective and even preferred compared to traditional marketing. More and more we rely on technology to do almost, if not all of the work for us which is proving it’s effectiveness on the way we shop, sell, and advertise. There are quite a few ways marketing digitally has made campaigning for your company online easier and more accessible.

1. Cost Effective: I’m sure we can all agree that it doesn’t hurt to save a little money. The cost to advertise and market in a print ad or a television ad can definitely break your budget, which is where internet marketing saves the day. Internet marketing offers sources to market your company for an inexpensive rate and depending on the source, can even be free! Isn’t “free” such a great word? Whether it be pay-per-click advertising, social media marketing, or even hiring a professional to do all of the above, there’s no denying that at the end of the day you save more and you still get your message out there to the masses. If you compare the cost of printing ads in a newspaper as opposed to the expense [or non expense] of a social network or e-newsletter, you will see which method proves to be victorious.

2. Easily Measurable:  When you advertise your company digitally it’s easier to measure trends as opposed to putting faith into conventional advertising where results aren’t as immediate. You can measure the amount of people who visit your site, your social media pages, blogs, and any other internet marketing tools you may use. You can see everything from how many people click on your web links, viewed your page[s], what special offers were more popular, and even content they have shared from your company’s website. Through these measurements, it is also easier for you to interact with your fans and consumers considering you know who’s visiting your sites and again depending on the marketing source, you may also get insight on their needs and wants through their online comments and reviews.

3. Attaining Your Target Audience: Your target audience is a group of people that you market your products or services to based on their needs and wants. Basically, the people you know will buy your product. By knowing your target audience it makes your marketing campaign planning simpler and again easily measurable. Even if you don’t have an idea of whom your target audience is, online marketing can still assist in identifying your audience through tools like analytics and measurements. It is very difficult to find your target audience through traditional marketing considering it’s hard to measure who’s read or watched your ads and feedback isn’t as attainable.

4. Internet Marketing is a Consistent Source: When you market on the internet, it’s easy for people to find your company and services considering any content you put online is permanent. This means that fans and potential patrons can research and find your company based on specials, advertisements, and search engines anytime they want. Your company becomes more visible and it’s convenient that consumers can always search what they need and find your company to be a great match. Anything done in print can easily be tossed away and never be seen again, as well as television ads where you may see a commercial one minute and then the next minute it’s gone and you can’t go back to review it whenever you like.

These are only a handful of reasons why big and small businesses are jumping on the internet marketing bandwagon. While there are so many benefits from switching from traditional marketing to internet there are still some that haven’t jumped on the bandwagon yet. But eventually we all will have to face the music; internet marketing is King.