Posts Tagged ‘user friendly’

postheadericon Keep This in Mind When Designing Your Site

When designing a memorable website there are many elements you should consider. Appearance, Navigation, Content, and overall site performance are significant components in the building process of your company website. You should consider what exactly it is you want your consumers and site visitors to take away from your site so that you know what to tell your web designer beforehand. I guess you can call it your blueprint. This will make the design process a little less complicated.

Making sure your website is user friendly is the first step in the process of designing your site. You want to make sure your website is easy to navigate by not allowing your site to be cluttered with graphics that will reduce allotted speed time. You also want to make sure that whatever content that comprises your site isn’t overbearing and is of quality. Let’s get real, a lot of visitors don’t read each and every word on a website, they skim and scan, so it’s good to not overwhelm web users with too many words and to make sure the words you do use are intriguing enough to keep them focused on your brand and no one else’s.

By having an attractive website, users will instantly receive gratification and confidence in the company they are viewing. It’s easy to become awed by an attractive website and ultimately makes you want to know more about the company and who these fabulous people are behind the meticulous design of their site. Using creative and large images are eye openers alone. Experiment with different color schemes and make sure everything looks neat and organized. If the company is honest about its design and appeal then they must be honest about their products and services, right?

Users don’t want to have pop up pages for each category of every section from a scroll bar of groups. Does that make sense? Of course not. When you visit a site, you want to be able to navigate to and through different areas of the website’s information departments without worrying about a bunch of different windows that take up your whole tab bar or multiple browsers. This can be an instant discouragement, and you don’t want that.

These are just some brief and simple components to take into consideration whether you’re designing your very own website. Either way, it’s significant to brainstorm your ideal website before putting it into action. After all, this site will represent your company and what you stand for. May as well think it through carefully and make sure your visitors are satisfied enough to visit again, and again…and again. Maybe they’ll even want to become a loyal customer. Now there’s a thought.

postheadericon The Crystal Ball of Internet Marketing

What Does the Future of Internet Marketing Hold?

It’s no secret that internet marketing has proved victorious over traditional marketing and has increased brand awareness for businesses. But what does the future hold for business internet marketing campaigns? We know it’s prevalent now but will it always be this way and how?

With the creation of budget friendly online marketing tools such as Search Engine Optimization, Pay-Per-Click, Social Media, etc., it’s no surprise that companies are jumping on the bandwagon and taking their marketing campaigns viral. Not only has internet marketing provided a relief in the financial pockets of CEOs all over, the digital world has offered a more effective and convenient way to reach out to mass consumers without breaking a sweat. No longer will we live in the Stone Age of traditional marketing but instead we should expect to see enhancements of what we’ve already gotten a sample of, from the digital marketing world.

Social Media has definitely paved the way for the future of web interactivity amongst users.  With sites like Facebook, Twitter, and Blogs you can’t deny that they, amongst other social sites, have set the bar for what the future may hold not only for consumers and web users but for businesses as well. Now, I usually don’t like to use the word never, but in this case; marketing campaigns will never be the same again.

Facebook, Twitter, LinkedIn, MySpace and Blogs can only make us anticipate so many different possibilities for how social media could advance, but for the benefits of marketing and advertising is another story. I’m guessing we can see more direct connectivity between company websites and their social media pages, when I say that I mean we just may start to see websites and social pages collaborate into one site.  Can you picture that? Imagine having a company site where you have members, fans, or followers and they can interact with the company and each other through comments, likes, links, videos and other methods of sharing. You’ll only need to visit one site to get their facebook, twitter, blog, website all at one time. Pretty cool huh?  With sites like these and future advancements, brand awareness and social image will more than likely be easier to develop and maintain. It’ll be much easier to keep track of client requests and reviews while also offering feedback more conveniently.

Perhaps another form of progression in the marketing world would be mobile advertising and marketing. We’re seeing mobile devices advance more and more and it’s pretty exciting to think about. Mobile devices will not only be just a tool for communication but also a source for marketing, shopping, and sharing. Consumers can just go to their hand-held device whenever they want to search for a business, product, video, etc. Newsletters and email marketing could also excel their performance through mobility considering people are continuously connecting their email to their mobile phones so that they don’t miss out on anything when they’re on the go. Now imagine ads and such within those applications. Not to mention mobile phone service providers will continue to find ways to make phones more user friendly which both consumers and marketers can benefit from.

Search engines will also face big changes, I predict. Searching, just like mobile devices, will become more user friendly, faster, and cleaner. All in all search, will be a lot more convenient for web users. For instance, Yahoo recently has enhanced an image search and applied a pane module that allows users to flip through different types of information regarding what they’re searching for. Basically users get a preview of all forms of social marketing that site or subject matter has to offer all at one time. I can only imagine how much improvement we can expect to see with enhancements like this with major search engines like Yahoo, Google, and Bing. Perhaps we can see a preview to a website regarding our keywords in the search engines? That would be pretty cool! Or maybe even a voice activated search where you don’t even have to type anything, just use your voice to guide your search through your mobile phone and computer. We also can’t rule out a possibility of a new search engine debuting sometime within the next decade. Even one more powerful and popular than Google?! Yikes!

So as we see there are some pretty key elements when it comes to predicting the future of internet marketing. Social media has definitely set the tone for the expansion of marketing possibilities and will be the leader for future advancements when it comes to corporate marketing campaigns. Who would’ve thought business could be so hip? We should not forget though, that word of mouth will never die out. It’s the best form of marketing there is, or at least that’s what I think. You can never go wrong from having positive buzz about your company and sharing will only become more popular as we see the web make it much easier to accomplish that. With all of the possibilities out there in the digital world,  it’s inevitable for business competition to become much more stiff, and I can only see internet marketing working for, rather than against, your company’s campaign. I think it’s pretty safe to say that internet marketing isn’t going anywhere, in fact, it’s moving faster than ever and it’s future is looking better than ever.