Posts Tagged ‘voters’

postheadericon Social Media Wins During Election Season

While social media platforms like Facebook and Twitter don’t actually replace traditional voting methods and polling, you can’t deny how paramount its impact can be during election season. During the political race, Americans use methods of social media to “Like” a political candidate, create a fan page, and share or update information regarding the elections. Arguably this can be seen as the modern approach to the tradition of posting a sign out on their front yard in an effort to promote and support their preferred candidate.

Social media platforms are an imperative source for getting people to get out and vote, especially for our younger generation of voters. By interacting with their members, Facebook gets involved by asking if a user has voted and for those that haven’t or need to find a location to vote there’s a tool that can inform them on the closest voting poll in their area. FourSquare also offers an application for users to share with their community of members that they’ve voted and can receive a limited edition “I Voted” badge for it. Site users can also find their nearest poll in the location finder on the “I Voted” app page. I can expect to see more of these apps created throughout the social media world and naturally, enhancements to these features will follow, once again making social media a great asset to its users.

Social media is not only great for the voters, or soon –to-be voters, but also for the candidates too. Besides the fact that you can get a feel for  the most popular candidate through social media measurements and online polls , these platforms provide a more accessible voice to a candidate’s loyal voters and those they are trying to convince. Not to mention, sites like Facebook and Twitter allow you to micro-target, which means you can narrow your target audience search down to age, city and state of residence, race, etc. This can be very convenient for a political campaign when a candidate wants to target certain demographics they may be lacking support from.

A candidate can also do quick and convenient damage control through social sites after a slip-up or mishap they are afraid may make national news. Social platforms provide that outlet for politicians to try and clean up a mess and hopefully get their side of the story out there while connecting to their supporters and even those who may scrutinize. This is where they can show their true self, express themselves on a more personal level with the world, and conveniently maintain some kind of management over the public’s opinion.

Below are some Facebook stats that will give you an idea on the impact social media can have on a political campaign and even public perception.

Facebook Ratings: Election 2010

Ranking political candidates by their fan counts

Overall | Senate | House | Governors

Overall – Fans

1,458,165
Democratic Fans
51,632
Independent Fans
3,482,253
Republican Fans

Senate – Facebook Ratings

10
Democratic States
26
Republican States

House – Facebook Ratings (featured races)

64
Democratic Districts
127
Republican Districts

Governors – Facebook Ratings

13
Democratic States
23
Republican States

Top Candidates by Fan Count


Type State Candidate Fans Daily Growth
Senate AZ John McCain (R) 716,958 722(0.10%)
Governor AZ Jan Brewer (R) 345,425 554(0.16%)
Governor CA Meg Whitman (R) 207,818 1219(0.59%)
Governor TX Bill White (D) 153,391 369(0.24%)
House MN6 Michele Bachman (R) 139,603 709(0.51%)
Senate FL Marco Rubio (R) 134,822 2173(1.64%)
Senate SC Jim DeMint (R) 122,664 913(0.75%)
Senate NV Sharron Angle (R) 108,811 306(0.28%)
Governor CA Jerry Brown (D) 98,573 1248(1.28%)
Senate KY Rand Paul (R) 85,858 980(1.15%)

Source:  Facebook Ratings- Election 2010